What if the most valuable engagement campaign you run this year… is the one that flopped?

This isn't a campaign you can blame on bad timing and quietly move past. This is the one you believed in, the one with the tight messaging, thoughtful rollout, and space on your homepage. The campaign you were sure would resonate with your users, but then... crickets.

If you've worked as a digital workplace manager or internal comms pro, you know the feeling. You might refresh the analytics a few times,…

Digital workplaces are often described as being built on four pillars: communications, culture & engagement, collaboration, and knowledge management.

They’re typically presented as equally critical. In reality, most organizations succeed by emphasizing some pillars more than others. What matters isn’t whether all four are fully realized, it’s whether the trade-offs are understood and intentional.

Communications: The Non-Negotiable

Every organization needs a reliable way to communicate…

Most digital workplaces don’t fail because of bad technology. They fade because no one truly owns them.

At launch, there’s usually lots of energy. A project team. A roadmap. Maybe even a town hall or two to create hype. But once the confetti settles, the digital workplace often gets quietly parked under “someone’s job” rather than becoming a shared organizational responsibility. That’s when things start to drift. Content goes stale. Engagement dips. The platform still exists, but it no longer…

Personalization versus standardization is one of those intranet debates that never really goes away. And that’s probably a good thing, because it usually means your digital workplace matters enough for people to care how it shows up for them.

On one hand, we want the intranet to feel relevant. A frontline employee logging in before a shift shouldn’t have to wade through leadership updates meant for head office. A project manager doesn’t need the same shortcuts as someone in HR. When…

The digital workplace has always had two jobs. It must be a reliable source of truth, hosting policies, news, and essential resources. At the same time, it is asked to feel human, engaging, and social - more like the tools people use outside work. So how social should an intranet really be?

Social does not have to mean chaotic or trivial. At its best, it is interactive. People can respond, acknowledge, ask questions, and participate rather than just consume. A one-way intranet encourages…

In your digital workplace, communications set the tone for how people experience their workday. Your intranet isn’t just a publishing channel; it’s a shared space where priorities are clarified, corporate culture is reinforced, and employees understand what matters right now. When your communications feel thoughtful and human, they invite participation and trust. When they feel transactional or relentless, they’re easy to tune out. The difference often comes down to intention.

Posting…

As we share updates, announcements, and reminders across the digital workplace, it’s worth pausing to reflect something else that deserves space in our internal communications: the everyday wins of our people. As work happens, employees are supporting one another, solving problems, and living our values in ways that often go unseen. Those moments matter, and recognizing them makes a real difference.

Recognition is more than a feel-good gesture. It’s a powerful way to reinforce connection and…

The post-holiday period is one of the most practical moments to reset how employees experience your digital workplace. People come back looking for orientation, not inspiration, which makes this a smart time to focus on usefulness over volume. Here's some tips to help get you started. 

Think about the very first interaction employees have when they open the intranet. If the homepage hasn’t changed since December, it’s probably missing an opportunity. A simple “here’s what you need to know this…

December always has that funny overlap where you’re wrapping up the year while already thinking about what’s coming next. As a Digital Workplace Manager, you might feel this more than most. You’re trying to stay present enough to finish the year well, but your brain is already drifting into planning mode. It’s that mix of “we’ve got this” and “please, not another massive roadmap” that makes the month feel both hopeful and a little exhausting.

This is actually a great moment to plan with a bit…