Playbook News

Knowledge Is Power…If You Can Actually Find It

Brad Rooke — Thu, 14 May 2026 10:02:24 -0400

Somewhere in your organization, the answer already exists. It’s buried in an old Teams chat, tucked away in a SharePoint folder, attached to a long-forgotten email, or living exclusively inside the head of the one employee everyone depends on.

That’s the challenge facing knowledge management in today’s intranet. Organizations aren’t struggling…

Balancing Personalization and Consistency for an Effective Intranet Experience

Brad Rooke — Thu, 07 May 2026 09:45:21 -0400

There’s a familiar moment on many intranets: a team launches a new space and it looks great… until you realize it looks nothing like everything else.

That’s the tension between personalization and consistency.

Personalization drives engagement. When teams can shape their spaces around how they actually work, the intranet feels relevant instead of…

Building Engagement: Small, Intentional Steps for Lasting Impact on Your Intranet

Brad Rooke — Wed, 29 Apr 2026 10:00:21 -0400

Engagement gets talked about like it’s some elusive spark - something you either have or you don’t. In reality, it’s far less mysterious than that. Engagement on your intranet isn’t magic, it’s intentional. More often than not, it’s shaped by small, deliberate choices that either invite people in or quietly push them away.

The mistake many teams…

Transforming Intranet Chaos into Seamless Collaboration for Effective Teamwork

Brad Rooke — Wed, 15 Apr 2026 10:00:21 -0400

Collaboration isn’t chaos. It only feels that way when nothing is holding it together.

In many organizations, the intranet becomes a catch-all for teamwork. Channels multiply, conversations scatter, and files drift across tools. The intent is good, but without structure, collaboration turns into friction. Not because people don’t want to work…

The Silent Problem in Your Intranet: The Big Empty

Brad Rooke — Wed, 01 Apr 2026 10:00:19 -0400

They don’t complain, and they don’t break. They just… sit there.

Empty channels, abandoned spaces, pages with no owner and no updates. They were created with only the best intentions and somehow just fizzled out, or never got started. On the surface, they seem harmless, but in reality, they quietly chip away at the credibility of your entire…

Stop Sending This Email – Reducing Overload

Brad Rooke — Wed, 25 Mar 2026 10:37:05 -0400

We’ve all felt it - that creeping sense that your inbox isn’t a communication tool anymore, it’s a never-ending stream. Updates, announcements, reminders, “just circling back” nudges… all arriving with equal urgency, all competing for attention. And the result? People skim, ignore, or mentally check out altogether.

The irony is, most of these…

Navigating the Maze: Improving Structure in Digital Workplaces

Brad Rooke — Wed, 11 Mar 2026 10:00:19 -0400

Why do digital workplaces become so hard to navigate?

It’s a question that comes up often once an intranet or digital workplace has been live for a while. Employees start saying they can’t find things, content seems to exist in multiple places, navigation feels a little unpredictable. The environment begins to feel cluttered, even though the…

Turning Intranet Campaign Failures into Valuable Learning Opportunities

Brad Rooke — Thu, 05 Mar 2026 10:00:19 -0500

What if the most valuable engagement campaign you run this year… is the one that flopped?

This isn't a campaign you can blame on bad timing and quietly move past. This is the one you believed in, the one with the tight messaging, thoughtful rollout, and space on your homepage. The campaign you were sure would resonate with your users, but then...…

The Four Pillars of the Digital Workplace: Why Balance Matters More Than Completeness

Brad Rooke — Tue, 24 Feb 2026 09:45:19 -0500

Digital workplaces are often described as being built on four pillars: communications, culture & engagement, collaboration, and knowledge management.

They’re typically presented as equally critical. In reality, most organizations succeed by emphasizing some pillars more than others. What matters isn’t whether all four are fully realized, it’s…

Sustaining Digital Workplaces: The Importance of Ownership and Engagement

Brad Rooke — Wed, 11 Feb 2026 10:03:19 -0500

Most digital workplaces don’t fail because of bad technology. They fade because no one truly owns them.

At launch, there’s usually lots of energy. A project team. A roadmap. Maybe even a town hall or two to create hype. But once the confetti settles, the digital workplace often gets quietly parked under “someone’s job” rather than becoming a shared…