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Playbook News

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Empty and inactive areas erode trust in your intranet. Clean them up to create a resource employees actually trust and use.


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Your inbox isn’t a firehose—here’s how to stop flooding it.


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Digital workplaces struggle with navigation due to clutter and poor structure, not inadequate tools.


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Learn from failed campaigns to improve engagement by understanding real user behavior and priorities.


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Explore the balance of communication, culture, collaboration, and knowledge in digital workplaces and their strategic trade-offs.


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Digital workplaces need active management and internal champions to stay relevant and effective, not just technology.


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Balancing personalization and standardization is key for an effective intranet that's both relevant and consistent.


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How Social Should Your Intranet Be?

By Brad Rooke

Intranets should balance being informative and interactive, fostering engagement without distraction.


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Effective digital workplace communication should be intentional, relevant, and respectful of employee attention to foster engagement and trust.


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Celebrate everyday employee wins in digital workplaces to boost connection, culture, and motivation.


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  • Photo of Brad RookeOfflineBrad Rooke

Recent Comments

  • Navigating the Maze:…
    Brad Rooke says:
    Carina Mears-Connery - hi there, Office Hours are scheduled for tomorrow, but I won't be there as I'm on leave. Here's my calendar link so we can chat. 
    https://calendar.app.google/dGXA1tQ2oqZX2YRCA
    2 weeks ago
  • Navigating the Maze:…
    Carina Mears-Connery says:
    Hey Brad Rooke are you holding office hours today? I'm wondering if I have an incorrect link — was hoping to connect with you on this same topic, actually.
    2 weeks ago

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