Search Engine Optimization
What is it?
Search Engine Optimization allows you to customize how a Channel, Page, or Space interacts with search engine robots, and how they are described in a search engine’s results. This feature also allows you to choose the default bookmark name will be, if a community member creates bookmarks to easily access your community from within their browser. You will also can restrict search engine robots from interacting with publicly accessible areas of your community if you do not wish for their contents to be indexed.
For a Channel, Page, or Space in your community to be visible to search robots, it also needs to be publicly accessible.
Use Search Engine Optimization to restrict search engines from indexing or archiving externally facing parts of your community
For Example: A site administrator may want their CEO’s Blog and Customer Forum to be publicly accessible. However, they only want search engine robots to index the Blog, and not posts or replies on the Forum. Using Search Engine Optimization the site Administrator can set up different behaviors for these channels, restricting search engine access to the Forum, while allowing both Channels to be still visible by those not yet in the community.
For the forum channel, they would select the NOINDEX, NOFOLLOW, and NOARCHIVE options to restrict search engine robot behavior.
Features and functionality
By default, the title of the page you are on will be the same as the title that has been set for the current Page, Space, or Channel. This will be displayed in your browser’s tab and bookmarks in the format: title - community name. Setting the Page Title in Search Engine Optimization will override the title of the Page, Space, or Channel with what has been entered.
When a search engine displays its results each item typically has a brief description of the page. The text that you enter in this field is what the search engine will display and should clearly and concisely provide a description of your web page that would be useful to those who are not members of your community.
Use a comma separated list of keywords that accurately identifies the contents of your web page. These keywords are used by some search engines to better inform search results. For example, if your community has a publicly facing Blog which announces new product releases, you should have Meta Keywords relating to the type of product you offer and the industry it relates to. For instance, a company that makes hockey equipment could use Meta Keywords such as: sports, hockey, equipment, skates, sticks, helmet.
These options all limit the behavior of search engine robots. NOINDEX will ensure that the web page will not be indexed, and as a result not appear in search engine results. Typically, when a search engine robot accesses a web page it builds a list of all the links on a webpage which it will later try to access, selecting NOFOLLOW will prevent the links on a page from being followed. Some search engines will archive the contents of a web page allowing an archived version to be accessed even if the web page is currently not available. By selecting NOARCHIVE this archiving behavior will be disabled.
How to access search engine optimization
Search Engine Optimization are set separately for each web page in your community and only need to be set for pages that are publicly accessible. To make a web page in your community publicly accessible read our article on Anonymous Access.
Step 1: Open the Action Menu
In the top right corner of your Channel, Page, or Space there is an icon that looks like a downward pointing triangle, select it.
Step 2: Select, Advanced
After you select the Action Menu icon, your Action Menu will appear. Select, Advanced from the provided list of options.
Frequently asked questions
Does search engine optimization impact the search results within my community?
No. These settings only affect external search engines.