Brad Rooke‍ I'm adding you here as I know this is something you're looking at currently. Great post Rob Howell‍ 

Hi Rob, great discussion! I've been experimenting with this a bit, and the first thing I've found is that given the immediacy of a lot of this information, it's hard to establish a trend just yet - but we can look at the numbers for sure. One of the things I first ask is - what exactly are we looking to measure here? Is it the reach of certain content to your user base? The effectiveness of crisis communications? Or is it simply raw numbers? 

What I've found so far;

• Workplace Analytics can provide metrics at 4 and 12 weeks, 6 and 12 months. Set at the 4 or 12 week level, I've been able to see some rising trends in content specific to COVID-19 as it generally has shot to the top of the leaderboard in the content and channels areas - depending on what you've created. 
• The Landing Page and Content reports via Igloo's Report Library are useful, as you can filter by the name or names of particular content - I used COVID as a search filter - as well as activity type - likes, comments, ratings, downloads and so forth, depending on content type. I've run these reports from January 1 to March 1 to get a sense of trend while also not bringing in unnecessary data - before COVID-19 was in the news. The left-hand column of these reports becomes very useful once you've applied filters, as the raw numbers are right there. 
• Within your DWP, page activity is certainly information you can look to. Page views and the activity report for content - under the action button - can give you a more complete picture of who is looking at your content, as well as how and when. 
• Finally, Google Analytics can provide you with more data in this vein. I've not had a chance to dive into this yet, but certainly this presents an opportunity for the wider group here to comment.

As this crisis runs its course, we'll start to see more month-to-month trending within these sources. I'll certainly update as I discover more options, but that's what I've found presently. 

Hi Rob Howell‍,

As discussed yesterday, using the KPI sample around Communication from our playbook may also help drive the strategies behind successful crisis communication management.

Please check out Communications Key Performance Indicators sample and let me know if this helps.

Thanks,
Rox

Nicole Zaffiri-Boland‍ 

Rob Howell‍ - Diana May‍ recently posted an article, which I think may aid in this discussion. Check out Workplace Analytics during a Crisis, and let me know what you think!

Hey Rob Howell‍ ...I am just getting caught up after being away. Wanted to check in on this. I was pleased to see you where able to easily spin up a page for this (as many customers have) and your feedback on its use/impact and how it created any awareness would be appreciated. Many customers who have Igloo do not use all functions equally (comms, collab, KM, social) so many were in great shape to use it as a Comms tool readily, some were not. I would be very interested in your continued feedback here.