Adding Google Tag Manager to your digital workplace

Google Tag Manager provides a method of tracking information on your digital workplace using triggers and tags. You can then connect this information to an analytics dashboard such as Google Analytics. 

Considerations and caveats

Access and Permissions

You must be a workplace administrator to add Google Tag Manager to your digital workplace.

Google Tag Manager container

This article assumes that you have already created an account and container for your digital workplace in Google Tag Manager. When making changes to your container, do not forget to publish them to make them live.

How to add Google Tag Manager to your digital workplace

To add Google Tag Manager to your digital workplace:

1. In Google Tag Manager, go to the container that you have created for your digital workplace.
2. Click Admin to view your container options.
3. Click Install Google Tag Manager.
4. Copy the script found in the top text box.
   • You do not need to add the script found in the bottom text box to your digital workplace. The bottom script is a fallback if JavaScript is disabled; however, your digital workplace would not be functional if JavaScript was disabled.
5. Go to your digital workplace.
6. Open your digital workplace's header page.
7. Paste the script that you copied in Step 4 into your header.
   • This header is not the Header section of the DOM, but rather a section of HTML that appears at the top of the Body element. However, since it appears at the top of this section, it will be executed before anything below it.
8. Click Save to apply your changes.

You can verify that Google Tag Manager is running on your site by:

1. In Google Tag Manager, while viewing the container for your digital workplace, click Preview.
2. In a new tab of the same browser window, go to your digital workplace.

The tab containing your digital workplace should contain a window at the bottom that shows information about Google Tag Manager.