What if the most valuable engagement campaign you run this year… is the one that flopped?

This isn't a campaign you can blame on bad timing and quietly move past. This is the one you believed in, the one with the tight messaging, thoughtful rollout, and space on your homepage. The campaign you were sure would resonate with your users, but then... crickets.

If you've worked as a digital workplace manager or internal comms pro, you know the feeling. You might refresh the analytics a few times,…