Most digital workplaces don’t fail because of bad technology. They fade because no one truly owns them.

At launch, there’s usually lots of energy. A project team. A roadmap. Maybe even a town hall or two to create hype. But once the confetti settles, the digital workplace often gets quietly parked under “someone’s job” rather than becoming a shared organizational responsibility. That’s when things start to drift. Content goes stale. Engagement dips. The platform still exists, but it no longer…