A lot of time, money, and effort is put into generating the lead, but what happens next is perhaps even more important. How you use content and your internal communications channels to educate and enable teams, along with how you use content to nurture and progress the deal is the difference between barely scraping by on the quarter and absolutely crushing it. Get it right and you're hailed as a hero, but get it wrong, and the finger pointing begins.
Uncover the strategies, process, and a framework for empowering marketing, sales, and customer success teams with the content, knowledge, and expertise needed to keep deals moving forward.
Mike Hicks, CMO at Igloo