|Keep people aligned and informed on branding and identity|
Leverage the Brand Updates Forum to publish stories about your brand, then force-subscribe the brand and marketing teams to ensure they're always in the know about brand changes. Whether it's a new font or a modified color palette, post it in the blog and know that everyone is alerted. Plus, give them confidence that the Brand Portal will always be their single-point-of-truth for the latest guidelines, assets, and news.
|Foster a self-service culture|
Centralize brand knowledge, assets, expertise, and approval workflows so there's never any doubt where members of your organization should go for brand-related matters.
|Improve the productivity of your brand and marketing teams |
The more aligned your organization is to the brand identity and the more self-service they can do through the brand portal, the fewer inquiries your brand and marketing teams will need to field. Eliminate those countless, long email threads where people are looking for logos and fonts, or the questions on who should approve a certain piece of content.
|Ask an expert|
A forum for commonly asked questions is centrally situated in your portal and searchable across the digital workplace. Leaving a forum open for employees to post content they’ve created for approval helps your marketing team organize and approve content, while allowing others to see how content can be used together.