Understanding digital transformation
Modernizing your intranet or creating a digital workplace from scratch can be a cost-effective strategy to drive employee productivity. To understand what your organization's digital transformation journey may look like, it’s important to know where you’ve come from, where you currently are, and where you want to be on the digital maturity scale.
Igloo tracks digital transformation through five stages of maturity. Organizations don’t always follow a linear progression from one stage to the next — it’s possible to blend or skip stages, especially when undertaking large digital workplace initiatives. The point when organizations really start to transform and realize true economic benefits is when they surpass the modern intranet stage and embrace the concept of the digital workplace as a corporate destination.
Stage 1: Applications – Personal Productivity
This is the most basic stage of digital transformation where the IT group cobbles together a variety of tools (generally free) to help improve communication and information sharing within the organization. Employees are also selecting their own tools as there is little IT governance or oversight.
Stage 2: Basic Portal – Information Sharing
This rudimentary intranet is essentially a file repository and allows for simple communications. Its purpose is to make information available to everyone. Top-down, mostly static, and focused on organizational news – it’s a place employees go to access a small pool of information provided by a small number of people.
Stage 3: Social Intranet – Connections
The social intranet is an employee-driven intranet. It generally uses a bottom-up approach with employees having a large say in design, layout, and structure. It focuses on driving culture and engagement in the organization using a feed strategy. It is very interactive, offering personal tools like chat, blogs, commenting, rating, and likes.
Stage 4: Modern Intranet – Organizational Productivity
The modern intranet is all about promoting productivity. It combines top-down with bottom-up communication and includes some social features for two-way and group conversation. By enabling file sharing and instant messaging, it moves collaboration online and out of email. The intranet becomes the place to work, to create and share information, and to connect with colleagues.
Stage 5: Engagement &Transformation – Digital Destination
This is where we stop talking about intranets and start talking about a digital destination. It’s the stage where business transformation happens. A comprehensive digital workplace creates a dynamic hub for the entire organization – it's a place where employees can start their day, get their work done, and socialize. It allows people to communicate, collaborate, and share knowledge across any divide – whether it’s different departments, levels, or locations. A thriving digital workplace looks and feels like your company culture and brand, helping to drive employee engagement and alignment.