Plan Stage - Sample Content Plan

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Here is a sample Content Plan for a corporate blog channel or a Newsroom Solution: 

Corporate News Channel/Newsroom Solution 

Objective(s) 
(What is the purpose of this channel?)

This channel provides a centralized location where employees receive news and updates related to corporate-wide happenings, changes, organizational updates, and other company news that impacts all employees. 

Goal(s)
  • Improve corporate communications across the company and departments
  • Improve corporate transparency between staff and executives
  • Increase the overall understanding of our corporate strategy by employees  
  • Build trust and loyalty with employees
  • Create and publish content that impacts all employees
  • Ensure all employees are up-to-date and aware of organizational changes and developments
  • Engage employees through announcements related to corporate events 
  • Keep the company well-informed through effective communication efforts
Desired Outcomes (KPIs)
  • Increase in employee awareness related to corporate strategy, organizational changes, etc.  
  • Increase in industry knowledge among employees 
  • Decrease in the number of employee questions about company-related information 
  • Decrease in confusion and questions about company events, including dates, times, and locations 
  • Increase in employee engagement around company announcements
  • Increase in employee loyalty 
Channels 
(applicable if you're building a plan for a Newsroom Solution, instead of a single blog channel)
  • Corporate news
  • IT news
  • HR news
  • Marketing news
Owners
(Who is responsible for governing and managing this channel or who is the Space Administrator of this Solution?)		Primary: Corporate Communications
Secondary: Senior Leaders as needed if the content aligns with their area of focus
Publishing FrequencyWeekly (at least one article per week, with room to include "breaking news" as needed)
Publishing Process
(Who writes, edits, and publishes the content?) 

Content Creators: Communications Specialists (Ghostwriting applies as needed, depending on the topic of the post)
Review and Approvals: Senior leader who is the subject matter expert for the topic being communicated or Human Resources; Corporate Communications team member to confirm alignment with brand guidelines
Content Publisher: Moderation required.
Moderation
The channel(s) will be moderated by the Corporate Communications Manager.
Label Strategy
  • Corporate Communications Label Group 
  • Industry Themes Label Group 
Archiving Policy
News articles to automatically be archived according to the Global Archiving Policy. 
Notification Frequency
Instant subscriptions (All Employee Member Group); to be set by the Site Administrator

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Communications, Stage - Plan

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Posted By:
Ashley Pergolas
 
November 14, 2019
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