Plan Stage - Sample Content Plan
Here is a sample Content Plan for a corporate blog channel or a Newsroom Solution:
Corporate News Channel/Newsroom Solution | |
Objective(s) (What is the purpose of this channel?) | This channel provides a centralized location where employees receive news and updates related to corporate-wide happenings, changes, organizational updates, and other company news that impacts all employees. |
Goal(s) |
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Desired Outcomes (KPIs) |
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Channels (applicable if you're building a plan for a Newsroom Solution, instead of a single blog channel) |
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Owners (Who is responsible for governing and managing this channel or who is the Space Administrator of this Solution?) | Primary: Corporate Communications Secondary: Senior Leaders as needed if the content aligns with their area of focus |
Publishing Frequency | Weekly (at least one article per week, with room to include "breaking news" as needed) |
Publishing Process (Who writes, edits, and publishes the content?) | Content Creators: Communications Specialists (Ghostwriting applies as needed, depending on the topic of the post) Review and Approvals: Senior leader who is the subject matter expert for the topic being communicated or Human Resources; Corporate Communications team member to confirm alignment with brand guidelines Content Publisher: Moderation required. |
Moderation | The channel(s) will be moderated by the Corporate Communications Manager. |
Label Strategy |
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Archiving Policy | News articles to automatically be archived according to the Global Archiving Policy. |
Notification Frequency | Instant subscriptions (All Employee Member Group); to be set by the Site Administrator |
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- Posted By:
- Ashley Pergolas
- November 14, 2019
- Versions:
- v.1
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