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Implement Stage - Visual Design
Building your digital brand and identity
Branding is the identity of an organization and its people. It is an extension of your company culture, reaching any employee, anywhere. Organizations that make an impactful statement about their brand give employees a strong sense of belonging and ownership.
Extending this brand experience across your digital workplace will create a more connected, cohesive, and clear brand experience. Igloo is unique in that we can adapt the platform to create a strong brand connection while solving your business challenges.
Creating a visual identity that supports your brand
Visual design is used to guide users in the optimal direction. The most common mistake we see in digital workplace design is a lack of visual hierarchy of information. If everything is visually the same "loudness" then everything is shouting at the user. Visual Design will define this hierarchy and show your user exactly where to go (without overwhelming them).
Visual design helps to deliver a positive user experience. Affordances such as shadows, visual weight, and proportions are all used to give users clues about how a function should be used and provides context to the object. Usability assesses how easy user interfaces are to use.
Usability can be defined by 5 quality components:
- Learnability: How easy is it for users to accomplish basic tasks the first time they encounter the design?
- Efficiency: Once users have learned the design, how quickly can they perform tasks?
- Memorability: When users return to the design after a period of not using it, how easily can they re-establish proficiency?
- Errors: How many errors do users make, how severe are these errors, and how easily can they recover from the errors?
- Satisfaction: How pleasant is it to use the design?
Designing for growth and flexibility
Similar to modern offices, digital workplaces change and adapt for varying needs. One day, an alert is needed, the next day, it is not. Visual Design gives you the classes you need to adapt your digital workplace when necessary.
Think about how a user might use and respond to their digital workplace by considering what that user is like in person. Use personas (the aspect of someone's character that is presented to or perceived by others) to guide your decisions. Do not use your own personal preferences and taste to guide you.
| Playbook Tip: Design for your employees|
Note: Visual design consultations and deliverables for your project vary depending on the package and services you've purchased.
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