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Evolve Stage - Long-term engagement tactics
There are a few simple tricks to ensure that your digital workplace is "always on" for your employees:
- Single sign-on (SSO): Have your IT department configure SSO for your digital workplace to ensures employees don't have to keep logging in.
- Default homepage: Have your IT team set the default homepage in the corporate web browser to your digital workplace.
- Subscriptions: Pre-configure the top solutions, areas, and content to instant notifications to bring the digital workplace to your employees.
- Drip campaign: Set up a promotional email campaign with your marketing team (e.g. Eloqua) for the first 8 to 16 weeks following your digital workplace launch, sending out a message per week guiding employees to key areas and content.
Create various ways for your employees to provide feedback and have a plan to continue gathering feedback regularly in both formal and informal ways. For example, within a month of launch, deploy an end-user survey or run focus groups to gather feedback. Other tactics may include an "Ask the Expert" area, user forums, ad-hoc polls, and even a user group committee to help drive adoption. These tools and tactics help your users get the most out of your digital workplace. If they're struggling, try to identify their barriers to adoption.
Create a centralized place within the digital workplace to get help. This area should include tools and services such as:
- Ticket tracking
- Quick links
- Tips and tricks
- Interactive videos
Provide a training lab to teach employees how to use your digital workplace. Your training lab can include different types of training, such as:
- Self-serve (e.g. videos, training labs)
- Instructor-led (e.g. online or face-to-face)
You should also build training into your employee onboarding process. At the end of each training session, give your employees a list of tasks to complete over the next few days within the digital workplace. Tasks could include:
These simple to-dos will help them get familiar with the new digital workplace in a non-intimidating way.
Elements of fun are important for creating a positive culture. Engagement soars when social elements can grow organically. Set up informal spaces or "Water Cooler" areas that focus on sharing anything members want (movies, songs, etc.). Recognize celebrations like birthdays, anniversaries, weddings, and more. Provide an opportunity for employees to create their own special interest group, like a Running club, or Book club.
Lead by example
It’s crucial to the success of the digital workplace that the company’s leaders truly set the example. If they don’t blog, post, comment, and participate, neither will their employees. Some ways to "lead by example" include:
- Measure executive participation and ensure they know the value of their visibility in the digital workplace.
- Provide leaders with a preview of and training on the new digital workplace, prior to launch, to give them the opportunity be in the know and able to speak knowledgeably about the platform, its benefits, and how easy it is to use.
- Post videos hosted by the CEO (or other executives), explaining the reason and benefits of the new digital workplace, new solutions, or other updates.
- Create an editorial calendar to gain commitment from employees and leaders to create content regularly, increasing engagement. Create one central calendar where content creation schedules are created, shared, and acknowledged.
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