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Campaign - Targeting Inactive Users
Address the needs of all employees.
Communication, Collaboration, Knowledge Management, Culture
S.M.A.R.T Goal Details:
Increase engagement of end users who are inactive.
Track inactive users and compare rates of engagement post campaign.
Surveys that target inactive users is simple and providing relevant content and solutions can be part of the Digital Workplace Roadmap.
Maximizing engagement by all employees is important to recognizing value from the Digital Workplace.
Consistently targeting inactive users is important to long term success.
Inactive members of the Digital Workplace.
Targeted surveys tracked with Google Analytics or other tracking tool.
Ask questions and request feedback around their specific needs and why they do not access the Digital Workplace.
Educate end users about what’s available to them, and what could be available.
Track open and read rates. Summarize feedback and prioritize asks.
Other Campaign Details:
Survey users who are not currently engaged to find out what would interest them most. Then provide that content or add the solution that would fit their needs. It could be that this group requires a new solution to solve a business challenge to be participate more in the Digital Workplace.
New solutions if needed.
On going polls, semi annual surveys.
Suggested Delivery Plan for this Campaign:
Email Messages, Poll Widget, Embedded Surveys
Reach users who do not access the Digital Workplace with a link to a survey requesting their feedback.
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