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Campaign - Profile Completion
Our company needs to be able to find information about employees quickly and easily. We need to improve how we share information regarding who does what, areas of expertise, and interests.
S.M.A.R.T Goal Details:
Increase the number of completed profiles in our Digital Workplace.
Review current profile fields, determine fields to be included in the statistics, calculate current percent complete. Then, continue to measure over time.
Below is a a screenshot of outcomes.
To be approved by Executive Sponsor.
Need must be acknowledged and Supported by Executive Sponsor.
Initial Campaign will run for two weeks. Measurements will be taken before Campaign Kick-Off, Midway, at Campaign Close Out, then twice annually thereafter.
Various mediums – see table below
Messages will depend on medium of delivery and timing
Complete your Profile
Data from Manage Members
Cost for Professional Photographer to be onsite for photos for 2 days then again, a while after the campaign is complete for those who missed it. Profile Completion Widget if required.
(A two-week period is recommended.)
Suggested Delivery Plan for this Campaign:
Profile Completion Widget
Add this widget to the homepage so it shows each end users’ percentage complete.
Provide the easiest way possible for members to access their profiles to update.
During Campaign, after Campaign.
DW Posts, Digital Media, Broadcasts
Campaign awareness regarding how a complete profile helps everyone.
Before and during campaign.
Below is an image of a digital screen.
Champions will complete profiles early, with professional and personal details, written in an engaging manner to show what's possible.
Early adopters complete their profiles and share excitement.
Before and during campaign.
Lead by Example
As leaders, executives should complete their profiles. Highlight the best of the best on the homepage.
Executives as leaders, set the example of what's expected and communicate this to their respective teams.
Before, during and after campaign
CEO hosted video.
The video should be short, concise and clearly explain the expectation. Humor goes a long way!
Before campaign post to the homepage.
By Department; grouped by size so it's fair - group larger teams together in one competition
Competition gets engagement!
Prizes can include Pizza Lunch, or Corporate Swag.
Announce before campaign, provide updates during the campaign.
Swag - place a mug with a note saying, “Get your mug (photo) on our site”, post cards, mousepads.
Get everyone excited by providing swag on each desk highlighting profiles.
|Kick Off Day|
Schedule the photographer over a few days during the campaign, plus a follow up day after the campaign.
Professional Photo Shoot.
Allow people to select their photo of choice - provide some photoshopping options to soften the images a bit if preferred.
|2 days during Campaign and again a couple of weeks later.|
Confirm profile fields to be counted towards % complete. Run Manage Members report and confirm measurements before, during and after campaign.
Measure success of the campaign.
Igloo can provide an analytics template to you.
Before, during and after campaign.
For additional support for analytics on this campaign, contact email@example.com
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