Measuring Success

Determining how to measure your success

It’s important to determine how you'll track progress against your initial goals, and how you’ll continue to improve the site year over year. Identify your measures of success by aligning with your goals and objectives and setting benchmarks to measure against. Then, create a timeline for how often you’ll check in on your progress and how you’ll manage any improvements that need to be made.

Key Performance Indicators (KPIs)

Measuring the impact of your digital workplace on your organization

Measuring the success of your digital workplace starts with aligning key performance indicators with the key goals and objectives set out in your digital workplace plan. Think about what has to happen in order for your organization to meet those goals and objectives – how will you know if you've succeeded or made progress? We recommend creating KPIs that align with the four key business challenges. Create a KPI Chart to help you organize and align KPIs with goals and objectives from your digital workplace plan. 

View our Success Criteria Checklist to get started.  

Business challenges and KPIs

Every business challenge you define in your digital workplace plan must have corresponding KPIs which can be measured. To help you get started, here are some typical business challenges and corresponding KPIs to consider in your digital workplace plan. 

Business Challenges

Key Performance Indicators (KPIs)

Improving, increasing, and enabling communication

  • Increase in employee knowledge of corporate news and events 
  • Decrease in the number of errors or conflicts due to miscommunication or unclear expectations

Improving, increasing, and enabling collaboration

  • Increase in productivity among cross-functional teams or projects 
  • Decrease in the number of gaps in information that could be addressed through the involvement of subject matter experts 

Improving and enabling knowledge management

  • Increase in the use of knowledge bases 
  • Increase in the documentation of team/expert knowledge, processes, procedures, and policies 

Improving culture and increasing engagement

  • Increase in employee satisfaction related to corporate culture 
  • Increase in employee participation related to internal engagement programs 

Monitoring and measuring your success

There are many ways to measure engagement in your digital workplace. Here are just a few:

  1.  Analytics tools: Get to know the measurement tools that are built into your solution. A simple way to see what’s resonating is to keep an eye on the number of comments, likes, or views on an article or document. Or you can dig a little deeper and use the Workplace Analytics tool to check in on site traffic and engagement. 
  2. Surveys or polls: Creating a survey or poll is a great way to get quick insights into how your members are reacting to the digital workplace. Make sure your questions are clear and simple, and that you’re not leading them to a particular response. The results shouldn’t be seen as scientific, but they can be used to identify trends. 
  3. Focus groups: These are typically used before implementation, but they can work after, too. Bring a group of people together to get their feedback on how they’re using the digital workplace, additional features they’d like to see, and any challenges they’re having. Their input will help you understand what you need to focus on next.

Video - Igloo Workplace Analytics

PlaybookTip_Icon.pngPlaybook Tip: Start with simple measuring tactics
To get you started, here are some basic metrics to consider when monitoring general employee adoption and engagement:

  • # of logins
  • # of unique visits
  • # of views
  • # of contributions
  • # of downloads
  • # of comments
  • # of likes
  • Ratings on content

Measurement Tools

Determining your measurement tools

Once you've determined what you're going to measure, it's time to figure out how you will measure it. There's a variety of measurement tools to choose from. When it comes to your Igloo-powered digital workplace, there are three measurement tactics we recommend: 

1. Workplace analytics

Using Igloo's built-in Workplace Analytics, you can address the most common questions asked by digital workplace managers and administrators.

  • Find your champions: Watch membership growth and identify behavioral archetypes such as creators, contributors, and consumers, and recognize the leaders in those categories. Then empower those leaders to increase uptake by sharing the value they’re realizing from the digital workplace.
  • Identify your popular content: Understand what content people are consuming and engaging with most. Perhaps there is an area that’s getting a lot of views, likes, and comments, but it requires updating. Gain insight into engagement behaviors so you can fix problem areas and make sure you’re prioritizing the right content.
  • Monitor overall health: Identify and track all types of activity over time, such as content that’s added and removed, as well as views, likes, comments, ratings, and more. Doing this lets you find areas of strength and weakness so you can adjust your digital workplace strategy for the long-term.

2. Visualization tools

Igloo integrates easily with many different third-party analytics tools such as Google Analytics, Google Tag Manager, Microsoft Power BI and Heat Map tools. This capability gives you insights into page views, time-on-page, user flow, and geographic breakdowns in order to optimize your site architecture and design. Just paste in your Google property ID or load the appropriate JavaScript file into Igloo and watch the data roll in. Inject your Google Analytics UACCT ID from the site administration panel and Google Analytics will begin recording site data.

  • Understand user flow: Get data on overall traffic, the relationships between pages, and the paths people take to get what they need, or to do their work. Having this understanding will help you optimize your navigation and information architecture.
  • Assess page quality: Look at data such as time-on-page, bounce rates, and heat maps for clicks, scrolling, and user attention, to evaluate the overall quality of the individual solutions and pages you’ve configured. This information will help you make the right changes as they are needed.
  • Know where and how people are engaging: Leverage analytics to learn more about your users’ geography, and what devices and browsers they’re using so you can tailor your content and how it’s delivered.

3. Data feeds (custom reporting)

Igloo Data Feeds provide the utmost flexibility in custom reporting, and they’re compatible with all Business Intelligence tools that support OData v4, including Microsoft Power BI and Excel.

  • Put all data on the table: With permissions to Igloo Data Feeds, you can extract any piece of data that is tracked and stored within the Igloo data warehouse. That means you can create reports tailored to your specific needs using your favorite tools.
  • Compare behaviors and performance: Use your favorite BI tools to draw in data points from multiple apps and systems. You can also compare behaviors and performance across your entire digital environment.
  • Leverage pre-built report tables: To support you in building meaningful reports and visualizations, you’ll have access to a variety of report tables that aggregate data and make it easier to consume.

Learn more about choosing the right tools to measure digital workplace success

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