Measuring Success

Determining how to measure your success

It’s important to determine how you'll track progress against your initial goals, and how you’ll continue to improve the site year over year. Identify your measures of success by aligning with your goals and objectives and setting benchmarks to measure against. Then, create a timeline for how often you’ll check in on your progress and how you’ll manage any improvements that need to be made.

Key Performance Indicators (KPIs)

Creating a KPI Chart

Measuring the success of your digital workplace starts with a plan. To get started, we recommend creating something called a KPI Chart — a simple five-step approach to measure success:  

  1. Define your focus—corporate-wide, team-based, or solution-specific. 
  2. Choose your primary key performance indicator (KPI). We recommend choosing one key business challenge to focus on. 
  3. Define measurable goals and objectives that align with the business challenge you're focusing on. 
  4. Create and deploy engagement programs to help you reach your goals. 
  5. Leverage reporting and analytics to measure and analyze your success. 

Determining your measurement tools

Once you've built your KPI Chart, you can decide what tools you are going to use to measure your progress. Below are the three most popular tools used by our customers:

1. Workplace Analytics

Using Igloo's built-in Workplace Analytics, you can address the most common questions asked by digital workplace managers and administrators.

  • Find your champions: Watch membership growth and identify behavioral archetypes such as creators, contributors, and consumers, and recognize the leaders in those categories. Then empower those leaders to increase uptake by sharing the value they’re realizing from the digital workplace.
  • Identify your popular content: Understand what content people are consuming and engaging with most. Perhaps there is an area that’s getting a lot of views, likes, and comments, but it requires updating. Gain insight into engagement behaviors so you can fix problem areas and make sure you’re prioritizing the right content.
  • Monitor overall health: Identify and track all types of activity over time, such as content that’s added and removed, as well as views, likes, comments, ratings, and more. Doing this lets you find areas of strength and weakness so you can adjust your digital workplace strategy for the long-term.

2. Visualization Tools

Igloo integrates easily with third-party analytics tools such as Google Analytics, Google Tag Manager, Microsoft Power BI and heat mapping tools. These tools give you insights into page views, time-on-page, user flow, and geographic breakdowns. Just paste in your Google property ID or load the appropriate JavaScript file into Igloo and watch the data roll in. Inject your Google Analytics UACCT ID from the site administration panel and Google Analytics will begin recording site data.

  • Understand user flow: Get data on overall traffic, the relationships between pages, and the paths people take to get what they need, or to do their work. Having this understanding will help you optimize your navigation and information architecture.
  • Assess page quality: Look at data such as time-on-page, bounce rates, and heat maps for clicks, scrolling, and user attention, to evaluate the overall quality of the individual solutions and pages you’ve configured. This information will help you make the right changes as they are needed.
  • Know where and how people are engaging: Leverage analytics to learn more about your users’ geography, and what devices and browsers they’re using so you can tailor your content and how it’s delivered.

3. Data Feeds (custom reporting)

Igloo Data Feeds provide the utmost flexibility in custom reporting, and they’re compatible with all Business Intelligence tools that support OData v4, including Microsoft Power BI and Excel.

  • Put all data on the table: With permissions to Igloo Data Feeds, you can extract any piece of data that is tracked and stored within the Igloo data warehouse. That means you can create reports tailored to your specific needs using your favorite tools.
  • Compare behaviors and performance: Use your favorite visualization tool to draw in data points from multiple apps and systems. You can also compare behaviors and performance across your entire digital environment.
  • Leverage pre-built report tables: To support you in building meaningful reports and visualizations, you’ll have access to a variety of report tables that aggregate data and make it easier to consume.

Learn more about choosing the right tools to measure digital workplace success

PlaybookTip_Icon.pngPlaybook Tip: Join the Insights Program

The Insights Program is ideal for customers who want to measure the success of their digital workplace. It is a full-service program combined which provides:

  • Monthly reports delivered right to your inbox
  • Access to a custom report library

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