Helping our customers successfully launch plan their digital workplace solutions - the first time.
Welcome to Launch Pad!
Launching your new digital workplace should be easy. Flip on the switch, open the gates, and watch the people pour in. Right? Unfortunately, that's not exactly how it works. That's why we created LaunchPAD, a simple, yet effective program for launching successful digital workplace solutions.
STEP 1: LAUNCH PLANNING
The first step in creating a great launch strategy is a comprehensive project plan. Be sure to determine if you are doing a pilot (e.g. private), soft launch (e.g. specific group) or full blown launch before you start.
Create Your Launch Plan
To get you started, here is a summary of the major components of your digital workplace launch plan.
Clear goals & objectives
Be sure the plan is “doable”
Set out key milestones and deliverables
Assemble a project team
Assign responsibilities and delivery dates
Schedule regular meetings to keep things on track
Outline key success metrics based on expected outcomes
Set up a process for escalations
Create a budget
Get executive management approval and sign off on budget
Timelines (weeks 1 & 2)
You should have your launch plan built and approved within the first two weeks. We recommend you start your planning early in the implementation process of your JumpStart.
Step 2: LAUNCH PREP
The next step in your launch strategy is getting prepared for launch day. At this stage, it's all about getting your team prepared, setting up your schedule, assign roles and setting our your execution plan for launch day.
Preparing Your Launch
During this phase, it's recommended that you launch a collection of pre-launch activities, often called "teaser" campaigns. This will drive anticipation and hype for your launch day.
Determine the scope of your launch
Build your master schedule
Secure your evangelists
Finalize program delivery dates
Update your executive sponsors
Build programs and campaigns
Start teaser programs
Set up feedback loops
Define measurement programs
Timelines (weeks 3 & 4)
At this stage of your launch plan you are entering week three. Over the next couple of weeks, your primary goals are to finalize your schedule, programming plan and defining the roles and responsibilities on launch day.
Finally, don't forget to start your teaser campaigns to drive up the hype before launch.
Step 3: LAUNCH DAY+
This is the final step in the launch process — coordinating and managing the actual launch day. Don’t be surprised if things feel a tad hectic on launch day. That’s normal. Take a deep breath, stick to your game plan, leverage your project team and most important… have some fun!
It's Launch Day
It's delivery time. On the day before go over your checklist and have a team meeting to go over your schedule, roles and responsibilities.
Review program delivery schedule
Double check your kick-off checklist
Confirm roles and responsibilities
Post the process for escalation management
Check your feedback loops
Launch the site (make a splash)
Publish regular status updates
Check the useage stats
Campaigns and programs that go beyond launch day
It's all about keeping the momentum going
Be sure to be gathering feedback from your employees
Start planning your long term engagement strategy
Timelines (weeks 5 & 6)
You in the final stage of your launch strategy. Launch day is your top priority and you should be getting ready for post launch activities over the next couple of weeks.
Meet our team of experts who can assist you when launching your digital workplace solution.