It's time to launch
✔ Your site is built
✔ Content has been added
✔ Users have been uploaded
✔ Final testing is complete
Launching your new digital workplace should be easy. Flip on the switch, open the gates and watch the people pour in. Right? That's not exactly how it works. Many organizations believe that if they build it, their employees will embrace and adopt it. This is a misguided belief. Albeit a fast and loose reference to the ’80s film, "Field of Dreams," it uncovers one of the most common and most dangerous assumptions to make when launching your digital workplace: if you build it, they will come.
You need to create a launch plan to start the initial engagement and adoption process of your digital workplace. Remember, your digital workplace is a new concept for many of your employees and they may be skeptical or hesitant at first to embrace it. This is why you need to create excitement around the launch and showcase the benefits of this great new tool.
Note: This diagram represents a common project workflow and is provided solely as an example. Your project’s workflow may differ depending on services purchased.
Key components to a great launch strategy
There are many aspects to consider when getting ready for the launch of your digital workplace solution. Launch planning and execution can be a lot of work - but with the right plan in place, it can be smooth sailing. Here are three simple ingredients to help you successfully launch your digital workplace solution:
Creating a launch plan for your digital workplace could be the difference between success or failure. Don't leave it to the last minute and don't be surprised if you change it at least once or twice.
Like a great meal, a great launch is all in the upfront preparation. Think about creating a drip campaign (if you don't know what this is, ask your marketing team) to hype up your launch day.
The big day has finally arrived - it's time to make a huge splash. Review your plan, get your team ready and don't forget to slow down and enjoy the moment.