Data Analysis

Analyzing your digital workplace data

Analyzing user activity, user flows and interactions to determine employee engagement, adoption, and potential risks.

Analyzing the data

✔  You've created a checklist.
✔  You've chosen your measurement tools.
✔  You're now capturing data.

It's time to start analyzing your digital workplace data. 


Measuring, analyzing, and providing insights/recommendations is an art and a science. It requires a specific set of skills, experience, and know-how. Most organizations make the critical mistake of "not hiring" a data analyst. The assumption is that the digital workplace manager should perform this role — a fatal flaw.

Data Analyst

The data analyst role is key to success. Generally speaking, a data analyst retrieves data, organizes it, and uses it to reach meaningful conclusions based on your goals, objectives, and KPIs. The insights a data analysts brings to your digital workplace stem from experience - knowing what to look for, what questions to ask and ability to make recommendations.

The data analyst role within the digital workplace performs the following tasks:

  • Recommends tools for collecting data.
  • Sets up and manages the reporting systems.
  • Configures systems and builds reports to gather data and trends.
  • Compiles findings into reports that can help improve the digital workplace.
  • Analyzes reports and provides insights based on the data collected. 
  • Makes data-driven recommendations to improve the digital workplace.

Typical digital workplace recommendations/optimizations

Recommending updates and changes to your digital workplace not only depends on the reports but how they relate to your key goals and objectives. No changes should be made without aligning to a KPI.

  • Enhance certain pages (e.g. layout, design, and content).
  • Update content that should be performing better.
  • Improve communication channels that are not getting read.
  • Personalize areas to drive adoption (e.g. adding personal feeds or showcasing content I am following).
  • Update naming conventions and adding labels to content to improve search results.
  • Add "calls to action" to drive specific behaviors in specific areas.
  • Encourage user feedback with surveys, polls, and forums.


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