The Content Strategy Handbook provides you with recommendations for producing, publishing, and managing digital workplace content that your employees will consume, interact with, and leverage in their daily tasks.
What is a content strategy?
A content strategy determines how content (both internal and external) will be used to help an organization reach its business goals and usually include the following elements:
Goals: How content will support overall business goals and objectives.
Key messages: The organization's key messages that should be carried through all content, based on what your audience/users need.
Tone and style: A consistent voice across all content that aligns with your brand.
Resources: Available resources to support the execution of your content strategy. Note: Your digital workplace should be considered a valuable resource that supports your corporate-wide content strategy.
Content strategy and your digital workplace
Creating a content strategy for your digital workplace helps you deliver content to your employees that has a purpose and helps them work more efficiently and effectively. Without a content strategy, your digital workplace can quickly become a dumping ground for information that can grow out of control faster than you may think. A content strategy for your digital workplace should focus on content elements that have a global impact, including: