Content Strategy Handbook

Strategic content for your digital workplace

The Content Strategy Handbook provides you with recommendations for producing, publishing, and managing digital workplace content that your employees will consume, interact with, and leverage in their daily tasks. 

What is a content strategy?

A content strategy determines how content (both internal and external) will be used to help an organization reach its business goals and usually include the following elements: 

  • Goals: How content will support overall business goals and objectives. 
  • Key messages: The organization's key messages that should be carried through all content, based on what your audience/users need. 
  • Tone and style: A consistent voice across all content that aligns with your brand. 
  • Resources: Available resources to support the execution of your content strategy. Note: Your digital workplace should be considered a valuable resource that supports your corporate-wide content strategy. 

Content strategy and your digital workplace

Creating a content strategy for your digital workplace helps you deliver content to your employees that has a purpose and helps them work more efficiently and effectively. Without a content strategy, your digital workplace can quickly become a dumping ground for information that can grow out of control faster than you may think. A content strategy for your digital workplace should focus on content elements that have a global impact, including: 

  • Information architecture (location of content) 
  • Nomenclature (taxonomies and naming conventions)
  • Findability (labels) 
  • Ownership (authors, subject matter experts, maintenance)
  • Tone and style (brand alignment)

Content TypesContent types

It's important to think about the types of content you have to work with when creating a content strategy. The purpose of the information you're creating will dictate the content type you should use. 

The right content for the right audience 

Having a content strategy ensures you're delivering valuable content that: 

  • Fits the needs of your target audience/users and your business 
  • Has a purpose and is useful to your audience/users 
  • Is user-centric and written in a tone and style that appeal to your audience/users (not to those who produce the content) 
  • Is clear, concise, and easy to understand, consume, and retain 
  • Is consistent with your organization's brand, including tone, style, and language 
  • Is supported by a documented development and publishing process, including standardized guidelines as needed

Toolkit

Access key resources to better understand digital workplace content.

Help

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