Target Inactive Users

Target Inactive Users

Below is the plan for Igloo's campaign for Targeting Inactive Users. Know who the inactive users are - then understand their needs, why they not participating and what specifically would interest them most.Then provide that content or add the solution that would fit their needs. It could be that this group requires a new solution to solve a business challenge to be participate more in the Digital Workplace.


High Level:

Need:

Address the needs of all employees. 

Pillar:

Communication, Collaboration, Knowledge Management, Culture

S.M.A.R.T Goal Details:

Specific

Increase engagement of end users who are inactive.

Measurable

Track inactive users and compare rates of engagement post campaign.

Achievable

Surveys that target inactive users is simple and providing relevant content and solutions can be part of the Digital Workplace Roadmap.

Relevant

Maximizing engagement by all employees is important to recognizing value from the Digital Workplace.

Time bound

Consistently targeting inactive users is important to long term success.

Communication Plan:

Audience

Inactive members of the Digital Workplace.

Medium

Targeted surveys tracked with Google Analytics or other tracking tool.

Information

Ask questions and request feedback around their specific needs and why they do not access the Digital Workplace.

Education

Educate end users about what’s available to them, and what could be available.

Defined Action

Survey completion.

Measures

Track open and read rates. Summarize feedback and prioritize asks.

Other Campaign Details:

Overview:

Survey users who are not currently engaged to find out what would interest them most. Then provide that content or add the solution that would fit their needs. It could be that this group requires a new solution to solve a business challenge to be participate more in the Digital Workplace.

Budget:

New solutions if needed.

Time Period:

On going polls, semi annual surveys.

Suggested Delivery Plan for this Campaign:


MediumConceptGoalTiming


Email Messages, Poll Widget, Embedded Surveys

Ensure Reach

Reach users who do not access the Digital Workplace with a link to a survey requesting their feedback.

Annual 



 



Viewed 167 times