Company Playlist
Company Playlist Campaign
Below is the plan for Igloo's Company Playlist campaign. This is an ideal campaign for organizations focused on driving employee engagement through a strong company culture. Review the Content and revise as needed to suit your own organization.
High Level: | ||||
| Need: | Increase employee social engagement and collaboration to build a positive culture. | |||
| Pillar: | Collaboration, Culture | |||
S.M.A.R.T Goal Details: | ||||
| Specific | Build an employee build playlist of their favorite songs. | |||
| Measurable | Report on the number of songs added, comments, likes, ratings to measure engagement in this campaign. | |||
| Achievable | Yes, if the original post is done at a time when most employees are going to see it and have time to participate. | |||
| Relevant | Building a branded company playlist increases engagement. | |||
| Timebound | The initial playlist can be built within a few days of the original post, then new hires can songs as part of their onboarding experience. | |||
Communication Plan: | ||||
| Audience | Entire organization. | |||
| Medium | Post in the Digital Workplace, and build the activity into onboarding. | |||
| Information | Share information about the playlist in the Social Zone, or add a CTA to the homepage. | |||
| Education | In the post, include information about the chosen playlist tool – how to add songs etc. | |||
| Defined Action | Suggest a song – themed by time of year, for example, by replying to the post. | |||
| Measures | Report on the number of songs on the playlist, and participation in the activity by employees. | |||
Other Campaign Details: | ||||
| Overview: | Everyone likes music. Most have a favorite song to contribute to the playlist. This is a fun way to build your company’s culture. | |||
| Budget: | No funding necessary. | |||
| Time Period: | Ongoing | |||
Suggested Delivery Plan for this Campaign: | ||||
| Medium | Concept | Goal | Timing | |
Champions | Grass Roots Influence | Champions can set the example by posting songs. | Engagement | |
Lead by Example | Executives Lead | Executives can respond first by suggesting a song. | Engagement | |
Broadcasts & Posts | Ensure Reach | Announce when the playlist is live and post a link in your digital workplace. | Culture Engagement | |
| Digital Media | Reinforce Message | Announce the winner. | Culture Engagement | |
| Videos | Reinforce Message | Videotape the award ceremony with an actual trophy. | Culture Engagement | |
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