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Understanding common digital workplace groups/communities (BP)
Think about your employee base and how to set up groups/communities to help increase and keep high user engagement and adoption. Understanding these basic groups is a great way to target information and create areas that deliver value.
There are 4 basic types of online groups/communities. It’s important to note the different types and the differences between them, which will dictate the kind of work needed to foster involvement within your digital workplace.
|Business Units and Core Teams||Project Teams||Communities of Practice||Communities of Interest|
|These are tight-knit teams of people who work closely together every day. Members share strategic goals, have clear roles and competencies, and generally share the same manager.||Like business units, project teams work closely together, share common project goals and tend to have clear roles. However, they are less closely tied together (cross-functional), have disparate goals outside the project, and are more tied to their core teams and managers than the project itself.||These less formalized groups are organized around sharing and learning rather than implementation. While members share personal goals of both learning and displaying their knowledge, they don’t share specific work goals or work closely together on a daily basis. These groups typically are organized around high-priority business topics or common skillsets (e.g. designers) and include people in similar roles but in different departments, working on different projects.||This is the least formal type of group but also has the potential to be the most engaging. It’s like a community of practice, but instead of being tied to business roles, these groups are more open. There are no shared work goals, but people feel drawn to these groups by their own personal passions. These groups can be work-related or on fun and personal topics (e.g. photography or fitness).|
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