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When to communicate using a Blog versus a Microblog (BP)

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Overview

Communicating with your team and organization is a great way to engage with your employees, and it must be done efficiently. There are a number of ways to push out information to your digital workplace. Two of the most popular communication methods are Blogs and Microblogs. It's important to understand the differences between these channels to use them effectively. 

Recommendations

Write a blog article or a microblog post in these situations:

When should I write a blog article?When should I post a microblog?

You should write a blog article when:

  • Your content is a formal corporate announcement, such as an organizational update or new corporate tools being announced (e.g. a new HRIS system or a new expense technology).
  • The information must be presented in a specific format (using templates).
  • The content you are posting is lengthy.
  • The intention is for the content to be relevant at a future date (e.g. an article sharing best practices on how to interact with customers will be relevant for a long time).

You should post a microblog when: 

  • Your content is a quick update or announcement, such as promoting an event or congratulating a person on their work anniversary.
  • The information posted will typically have no specific layout, and GIFs are encouraged.
  • The content you are posting is succinct.
  • You believe your content is relevant “now”, but not necessarily in 2 days, 1 week or 1 month from now (e.g. posting that donuts are in the shared kitchen is relevant now, and might not be relevant 1 hour from now, when the donuts are all gone).

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Best Practice, Stage - Evolve

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Updated By:
Ashley Pergolas
 
June 10, 2019
Posted By:
Ashley Pergolas
 
June 10, 2019
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