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Creating engaging communications (BP)
Overview
To get the most out of your corporate communications, they should be compelling, valuable, and delivered in engaging ways. Below are some tips on how to create engaging communications.
Recommendations
- Keep communications short
- Keep content relevant
- Use fun and engaging titles that also clearly reflect what the content is about
- Have a regular cadence of communications and don't over do it
- Give your communication channels something cool to give it a brand
- Use video whenever possible (and appropriate)
- Set up notifications to get traction and use the "daily" option to ensure important communications reach the target audience
- Open up two-way communication by allowing employees to comment, like, and rate your articles
- Respond to all employee comments and thank them for their input
- Use analytics to measure user engagement and update your communications based on the data
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- Updated By:
- Ashley Pergolas
- June 3, 2019
- Posted By:
- Ashley Pergolas
- May 23, 2019
- Versions:
- v.5
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