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Building user habits in 21 days (BP)
We all know the saying "it takes 21 days to make or break a habit". By implementing a 21 day plan though a variety of tactics and campaigns, you can drive desired employee behavioral changes withing your Digital Workplace and overall increase engagement and adoption.
- Identify the right behavior
- Understanding how and why to use the digital workplace
- Using the digital workplace instead of email when possible
- Using the digital workplace instead of other collaboration channels
- Engaging with team members and other employees within the digital workplace often
- Feeling comfortable participating in a casual and social manner (e.g. liking, commenting, answering polls)
- Feeling comfortable writing blog posts and sharing resources
- Encouraging others to use the digital workplace
- Reward good behavior
- Visibly reward users for their efforts to ensure their status and the importance of the new Digital Workplace is recognized. This will increase participation and engagement.
- Reduce barriers
- Always On tactic (Setting the Customer’s Digital Workplace to launch automatically when each user logs in to their browser, ensures that every user sees the homepage, and may see something of interest that inspires them to click further, increasing engagement)
- Training (making sure users are educated, enabled and comfortable with the platform and all it's features)
- Create fresh and engaging content
- Engaging Content represents the organization’s brand and voice. It’s personalized with inclusive information that makes the reader want to continue reading and engage. The content’s voice should represent your organization whether a logo is visible or not.
- Create ongoing Polls and Surveys
- Survey users who are not currently engaged to find out what would interest them most.
- Shows that user opinion is valued and encourages their feeling of investment in the platform.
- Embed new behavior into existing routine
- Reinforce behavior change and create accountability
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