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‘Productivity tools can create a cesspool of distraction and speculation.’ Why Slack, Teams, and others aren’t good in crisis
In this post, which was originally published in Fast Company, Igloo CMO Mike Hicks discusses how collaboration and messaging apps are stifling workplace productivity amid a crisis.
Collaboration apps like Slack and Microsoft Teams like to boast that their products are ideal in a time of uncertainty or crisis.
Not only is this pitch far from accurate, but it’s also reckless. In a world of rapid tech innovation and instant communication, the high stakes of a crisis create a critical need to stand by tried-and-true methods of sharing information.
To be clear, there is a place and benefit for tools like Slack and Teams. For one, they have lowered the barrier to entry for…
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