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January 14, 2019
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A digital workplace should never be static. As organizations change and grow, so should their digital home. Yet the care and upkeep of digital workplaces can temporarily fall off the radar in times of rapid expansion. It’s understandable, but unfortunate, because a site can quickly lose relevance and appeal when it’s neglected.
Paycor, one of the top payroll and HR SaaS companies in the U.S., found this out just a few years after implementing their digital workplace. With 1,600 employees, more than 40% of them remote or in satellite offices, the company originally created a central destination to improve communication across a dispersed workforce. And it did. But then the digital workplace was put aside as the company focused on growth. Once Paycor turned its attention back to the site, it discovered that employee engagement wasn’t where it should be.
A digital workplace gets stale if no one is paying attention
Even the best digital destinations don’t stay that way forever. Most organizations today are constantly evolving, if not growing, to keep pace with changing employee and customer expectations, tech innovations, and industry developments. If a digital workplace is stagnant, usage and engagement decline.
At Paycor, surveys and focus groups revealed that employees were dissatisfied with several things in their digital workplace. While the company had adopted a clean, modern style, the site appeared outdated and “clunky.” The original capabilities lagged behind current employee needs, particularly the search functionality. And the content had become disorganized.
Paycor realized their problem was not with the original platform, but with the way they were using it. They opted to refresh, not replace, their site by:
A refresh can revive your culture
Refreshing your digital workplace demonstrates a commitment to continuous improvement in the employee experience. It’s another way of showing people your organization cares, while showcasing an innovative, forward-looking ethos.
By asking Paycor employees what they wanted from their digital workplace and then giving it to them in a renewed site, the company recaptured people’s attention and interest. The benefits included:
With renewed visual appeal and better overall functionality, Paycor’s digital workplace is connecting more employees and strengthening company culture. Seeing the gains of this refresh has convinced the company that their digital transformation is only just beginning.
Read the full story of how Paycor worked with Igloo to refresh their online destination.