Creating your engagement team

You are building a culture of engagement. With the right Champions spread across the organization, employees will constantly see and hear about the value of your digital workplace. Engagement happens in every department and at every level of the organization. Including representatives from each major department can help ensure wide-spread adoption. 

Champions often hail from Marketing, Communications, and Customer Success. These are the teams that have valuable knowledge and skills related to driving engagement and developing impactful communications. It's also important to include representatives from each level of your organization for a well-rounded, functional engagement team: 

  • C-Suite (strategic) 
  • Business owners (operational) 
  • Technical experts (tactical)

Think about key characteristics that will strengthen your team. Champions are generally social people and leaders. You will also want to include techn-savvy people on the team. Don't shy away from having a relatively large group of Champions. 

Engagement team members should include: 

  • Marketers 
  • Communicators 
  • Customer Success specialists 
  • Natural leaders 
  • Social butterflies 
  • At least one executive leader 
  • Tech-savvy employees

Enabling your engagement team (and employees) 

Create a Collaboration Space to set your team up for success. Give them all the tools, workflows, and Channels they need to start working on engagement plans, tactics, and campaigns. Ask a few of your key Champions (in leadership roles or who have operational expertise) to populate processes, policies, templates, and any other guidelines that the team will need to follow. Providing your team with an area like this allows them to: 

  • Speak the same language
  • Define goals and objectives 
  • Understand expectations
  • Develop and execute plans efficiently 
  • Deliver consistent campaigns that are on-brand and impactful
  • Share best practices 
  • Publish outcomes and success stories 
  • Share ideas for engagement 
  • Coordinate and manage engagement campaigns 
  • Schedule regular meetings to discuss and evaluate current and upcoming campaigns

PlaybookTip_Icon.pngPlaybook Tip: Engage your engagement team
One of our favorite engagement campaigns is the Champion's Initiatives Campaign. Each Champion can create their own engagement initiative within the digital workplace and take the lead on keeping it going. Elevate the role of Champion by making it part of an employee’s annual objectives. This will highlight the importance of the role across the organization.


Think about engagement in context

Determining engagement goals for your digital workplace starts with aligning them with the key goals and objectives from your overall plan. Start by thinking about how employees use the digital workplace to engage with people, information, and processes. 

Here are some example engagement goals for a new digital workplace:  

  1. Increase social networking functionality. 
  2. Improve the use of targeted content designed to reach the right people at the right time.
  3. Expand the digital capabilities for employees, including a robust mobile experience, search capabilities, and analytics.
  4. Reduce organizational drag and improve operational efficiencies by providing employees with easy-to-use, streamlined processes.
  5. Increase collaboration and break down silos between employees, including leadership and manager involvement.

Imagine what success looks like

To help you determine the engagement goals your organization should work towards, you can first imagine what success looks like for you. 

  • Are people engaged? When success means having engaged people, employees are using the digital workplace and are encouraging others to use it, becoming champions of the digital workplace organically.
  • Are people informed? When successful engagement means employees are more informed, employees know what’s changing, when it’s changing, and why it’s happening. 
  • Are people supported? Properly supporting employees is a valuable benchmark for success, especially when it comes to navigating digital transformation. When you successfully support employees, communications, training, and promotional material drive employees to use the digital workplace and provide fundamental knowledge and skills to do so. 
  • Are there opportunities to grow? When the path forward is clear and attainable, engagement levels soar and employees become motivated to work towards the future. More lines of business request additional solutions following the launch of your digital workplace.
  • Can progress be measured? Measuring success plays an essential role in driving engagement. Workplace Analytics, Google Analytics, and Data Feeds provide data that shows progress and adoption.  

Identify engagement goals 

When identifying engagement goals, you must ensure they align with the objectives outlined in your overall digital workplace strategy. Without this alignment, it becomes difficult to drive engagement, and the true purpose of your digital workplace gets lost.  

To get you started, consider some of these common engagement goals: 

  • Employees understand how and why to use the digital workplace.
  • Employees use the digital workplace instead of email when possible.
  • Employees use the digital workplace instead of other collaboration channels.
  • Employees engage with team members and other employees within the digital workplace often. 
  • Employees feel comfortable participating in digital workplace activities in a casual and social manner (e.g. liking, commenting, answering polls).
  • Employees feel comfortable writing blog posts and sharing resources.
  • Employees encourage others to use the digital workplace. 
  • Communications within departments/teams and between departments/teams are less siloed and happen frequently within the digital workplace.

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