Digital Transformation Preparation

In the Digital Workplace Strategy section of the User-Guide, you'll learn about the planning and implementation journey for your Digital Workplace. 

You'll use this information to plan your digital workplace implementation. This is the recommended starting point for new Igloo digital workplace managers.

Watch the Video


The purpose of this video is to provide customers with an overview of the digital workplace journey and the methodologies employed by Igloo to ensure its success. It reviews the ME, WE, US personas and how Igloo categorizes key customer business challenges into our 4 pillars (communication, collaboration, knowledge management and culture & engagement), scores and prioritizes them against these personas to prescribe solutions that will have the biggest impact in addressing these challenges, and help improve productivity, innovation and competitive advantage for our customers.

Learning Objectives

After watching this video, you should be able to:

  • Recall the methodology used to identify business requirements & challenges
  • Identify the 4 key pillars and how your business challenges are scored against them
  • Recall the 3 personas that exist in every organization
  • Define the Me persona
  • Define the We persona
  • Define the US persona
  • Recall how solutions are prescribed
  • Describe the digital workplace planning and implementation process
  • Recall how Igloo provides ongoing support to drive engagement and adoption

Read the Article

Preparing for your digital transformation journey

 You've identified a need to digitize elements of your business
 You've recognized a need to address changing workplace trends  
✔  You've heard from key stakeholders that a digital transformation may solve key challenges

Partnering with Igloo on your journey

Creating a successful digital workplace is more than just installing some new and fancy technology within your organization. It's a journey that has many steps, checkpoints, and iterations along the way.  It requires building a strategy and plan with timelines, resources, and measurable outcomes focused on solving real business challenges across your entire organization. The solutions to these challenges should be easily measured and result in real benefits for the organization, such as improved productivity, higher levels of innovation, and increased competitive advantage.

Igloo is your digital transformation partner. Our team of digital workplace experts are here to help you at every stage in your digital transformation journey using our proven delivery framework. It consists of six stages – with the first stage being focused on preparation. 

We call it the Prep Stage or doing the upfront work to build a strong foundation for long-term success.


Note: This diagram represents a common project workflow and is provided solely as an example. Your project’s workflow may differ depending on services purchased.

The ultimate goal: transforming your digital workplace into a destination

One size – or solution – does not fit all when it comes to your digital workplace. To build a purposeful destination that your employees will love to use, you need to tailor it to the specific business challenges they confront every day. Many digital transformation initiatives fall short because planning and implementation decisions are based on historic norms and failed intranets, rather than the new proven set of best practices that focus on deploying solutions that solve real business challenges.

PlaybookTip_Icon.png Playbook Tip: Five simple questions to get you started

To understand the needs of your business and where to focus your initial attention, start by asking these 5 key questions. Be sure to consider the perspective of all levels of your organization.

  1. What do employees feel is missing, or dysfunctional, in your digital workplace?
  2. What are employees’ biggest frustrations in their daily work experience including time wasters?
  3. What are the central obstacles to peak productivity?
  4. What are the stumbling blocks to open and efficient communication?
  5. What does your corporate culture need to increase employee satisfaction?

With these answers in hand, you can start your digital transformation by deploying purpose-built solutions that address your biggest challenges. Practical digital workplace solutions – built around your organization’s unique needs – will unify, engage, and educate your employees. To align employees around a digital destination, you need to show them it can make their daily work life better, and you need to do it fast.

The best digital workplace solutions sell themselves to employees by:

  • Making it easy to find the information they need when they need it
  • Connecting them to the right people at the right time
  • Centralizing corporate news and events
  • Plugging them into the organization’s social scene
  • Putting updated policies and best practices in one place
  • Simplifying access to key technical resources

Your digital workplace will quickly prove its value when you focus on deploying solutions that tackle specific business challenges. By enhancing employee engagement and productivity, these purpose-built solutions will earn the support of leaders from across your organization. You’ll gain critical momentum to keep moving forward on your digital transformation journey.

Resist the urge to rush

We know it can be tempting to rush your digital workplace launched. Get it out the door and work out the details later. This may work once in a while, but remember, each wrong turn on the path to digital transformation costs you time, money, and productivity. We recommend taking the time to do upfront research, create a strategy, and get executive buy-in on your plan. 

We know, there's a lot to think about and even more to do. That's why we created the Digital Workplace Playbook, to help you create a winning long-term digital workplace strategy – from start to finish.  

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