What do we mean by "digital evolution" and how does it support engagement? Governance of your digital workplace includes creating a roadmap to proactively identify how the digital workplace will grow and expand to continuously meet the changing needs of your employees, departments/teams, and organization. Plan to engage users, gather their feedback, act on that feedback, and take the necessary steps forward to evolve your digital workplace. Digital evolution flourishes when you're able to sustain employee engagement.
Insights and evolution
After launch, measuring success becomes the key driver of your digital workplace evolution. You need to ask yourself:
The best communities empower members by recognizing advocates, creating formal channels for member feedback, and getting members to take a stronger leadership role in community programs.
Design a training approach
Digital Workplace Managers can facilitate the effective use of the platform by offering learning opportunities to members. Effective training starts with educating people about why the digital workplace matters. This motivates people to learn about how to blog or ask questions in a way that spurs engagement. Define the key audience segments and their learning styles. Consider whether peer learning, coaching, online webinars, or other methods work best. Then, define what you want people to get out of it.
Create a culture of community
The culture of your organization plays an important role in sustaining engagement and driving evolution. Make sure you work with key stakeholders and your most outspoken members to ensure they understand the value of your corporate culture and how the digital workplace supports it.
Remember what matters most to members
Lastly, don’t forget what got you to this point. You built engagement by creating content, programs, and other elements that appealed to members. It’s easy to let the urge to innovate distract you from what’s already working and what your members value.
Expand & Evolve
Prepare to expand and evolve
To properly plan for your digital workplace's expansion and evolution, it's important to first understand the most pressing business challenges facing your organization. Gather your Steering Committee to discuss these challenges and review your digital workplace governance plan. Decide how you will adapt your plan to address new challenges and deliver the solutions that your users need.
Organizations must understand that plans to expand and evolve may be completed in your first year of using a digital workplace, but as time passes, priorities change, new challenges come up, and the state of the workplace continues to evolve. You must adapt and evolve as required. That means reassessing your plans annually to ensure you've taken current and relevant goals, objectives, and desired outcomes into consideration.
Igloo recommends scheduling annual/quarterly planning meetings with your digital workplace and engagement teams to discuss:
The previous year's goals and objectives and whether they were met.
The previous year's desired outcomes and whether they were met.
Success metrics for both the digital workplace, individual Solutions, and overall engagement.
Key pieces of feedback received from users (feedback received multiple times, through multiple teams/individuals, and forum topics that were "liked" or commented on multiple times are usually indicators of critical feedback).
New challenges the organization faces.
New trends in the workplace and within your industry.
New technology that may help your organization address additional challenges.
Changes to your organization that have occurred or will occur.
The cadence of these meetings will depend on the size and pace of your digital transformation.