How to set measurable outcomes with analytics in Igloo
The Igloo platform offers three separate analytics tools to measure content creation, activity, and engagement in your digital workplace. Between Google Analytics, Workplace Analytics, and Data Feeds, you have access to an immense amount of information about your Igloo. But data alone doesn't guarantee successful adoption and engagement. For that, you need goals.
There are a lot of opportunities to set and meet goals in your digital workplace, from successfully driving members deeper into your site through your front page, creating areas where members successfully collaborate and share information, or having part of your digital workplace focused on creating a thriving company culture. Today we'll examine a few ways to define success, and provide opportunities on how to measure it.
What business challenges are you trying to address, and how do you want your digital workplace to help accomplish that? Ultimately, your definition of success should be built on your needs. And while there's a lot of room for diversity in the goals for your Igloo, there are a few common ones we see after launch. The first is a successful homepage, which means having a page that displays relevant information for all of your members, and puts the rest of your digital workplace within easy reach, making it easy to navigate to policies they'd like to consult or areas where they need to work.
Another common goal is having an excellent content strategy, often defined by using subscriptions and broadcasts to draw people out of their inboxes and into their Igloo, and ensuring a cadence of information that doesn't overwhelm people. The content strategy usually starts with announcement blogs and policy reviews, and builds out from there.
With your goals set, the next step is establishing how to measure them. There are a lot of questions that go into this, but here's a simple statement that can address most of them.
"Our homepage is the gateway of our digital workplace, and I want my front page to have information my members need, so I'll measure the time they spend there over the next two months."
Breaking that down, that answers why, where, who, what, when, and how. You may even add additional measurements, like seeing how many members are navigating to items in your site from the Homepage, or comments on microblogs that are present in widgets on the Page. Setting a time limit provides a structure to reevaluate your goals and page structure, and can highlight things that might explain spikes in activity, like a big announcement or a major change to the Page.
When seeking a successful content strategy, you might use Google Analytics to examine whether members are reaching content from outside the digital workplace, suggesting that they're coming in from their inboxes, and check peak traffic times in relation to when notifications are sent. If a blog announces a new area, like a knowledge base or Q&A forum, tying the traffic from that into your announcement timing and show who's following the links in your post.
Identify your first set of time as a baseline, and move forward from there. Expand on your goals if you exceeded them, and consult with members and content creators if you fell short. Successful or not, goals can drive change in your digital workplace, and ensure that you're working to give your members the best experience possible. And when it's easier for them to communicate, collaborate, and share knowledge, everyone benefits.
Ever forward, always learning.
If you have other questions about analytics, the Igloo platform, workflows, or best practices, you can leave a comment here, or ask a question in the Community area.
For information about the latest release and the upcoming product roadmap, attend our What's New in Igloo webinar on August 23 at 11am ET.