The Leadership Center is designed to improve communication from the top down. Ensure your Leadership Center delivers the results you need by measuring its success using key performance indicators (KPIs). These outcomes should focus on addressing communication challenges related to information sharing between executive-level members and leaders with the rest of the organization.
Measuring against KPIs specific to the Leadership Center allows you to determine:
- What areas are successful at improving corporate communications?
- What areas need improvements to support better communication between leaders and the rest of the organization?
- What people-focused goals and objectives have helped build stronger top-down communication and relationships?
- What additional goals and objectives are needed to take engagement levels one step further?
- What information-focused goals will help your organization improve transparency and accountability?
- What process-focused goals will help make top-down communications more efficient?
Key goals and objectives
Some key goals and objectives to keep in mind when determining KPIs for your Leadership Center include:
- Aligning people to strategy and vision
- Improving trust in leadership
- Fostering employee engagement
You should incorporate your Leadership Center Solution into your existing internal business processes. Think about what processes, policies or procedures might have to change or be updated.
- Do SOPs need to be updated? (e.g. approval of corporate announcements from leaders)
- Are there processes or policies that need to change? (e.g. responding to formal employee inquiries)
Some key areas to pay close attention to when measuring the success of your Leadership Center include:
- Leadership Blog(s)
- Featured content areas
Below are some recommended KPIs for measuring the success of your Leadership Center. Keep in mind that some of these recommended KPIs will align with your organization's goals and objectives, while others may not. It is critical to align KPIs with your unique goals and objectives to accurately measure success.
- X% increase in the number of views of blog articles posted in the Leadership Center
- X% increase in the number of questions for the leadership team being submitted through the Leadership Center Forum
- X% decrease in the number of questions for the leadership team being sent via email (or other channels of communication)
- X% of Forum submissions "Resolved"
- X% increase in the number of contributions (Likes, Comments, Ratings) to posts in the Leadership Center
- 100% of employees "Subscribed" (Following) the Leadership Blog Channel
- 100% of media coverage communicated through the "In The News" Microblog Channel
- Maximum of X weeks/days between Forum Topic submissions and the first reply, comment or other contribution to submitted topics
- Maximum of X weeks between Forum Topic submission and resolution of submission (number of weeks may vary depending on the scope of work required to address topic)
- A minimum of X posts per week/month from the CEO to the Leadership Blog Channel
- X% decrease in time spent answering employee questions via email
Note: KPIs are generally time-based and should be evaluated and/or modified on a specific cadence (e.g. quarterly).