The Benefits

What are the benefits of a Newsroom?

Creating a centralized communications hub for your digital workplace has tremendous business benefits for any organization.

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Screen%20Shot%202017-07-21%20at%208.10.06%20AM.pngProvide a single destination 
With the Newsroom Solution, employees know exactly where to go to get all their most pertinent updates on what's happening inside their organization, in the media, and in their industry.

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Keep employees informed and aligned 
Purposefully designed to mimic the homepage of popular news websites, the newsroom is the ideal place to distribute company updates and executive thought leadership. It curates important information in a format that users are familiar with, making it easy and enjoyable to navigate and consume content.


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Simplify content creation and distribution 
With our user-friendly HTML editor, Igloo simplifies the authoring of great news stories, while streamlining moderation and approval workflows. Our robust set of publishing tools includes the capability to publish as other people for ghost written content, add co-authors, "@" mention people directly in the content, schedule future publishing, and push broadcast messages to specific members or groups.

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Promote a culture of transparency 
Adding a newsroom to your digital destination reinforces your organization's commitment to frequent and transparent communication with employees and across departments. It also lays the foundation for recording company decision-making, major initiatives, and outcomes. This curated wisdom will inform future generations of employees and leaders in your organization.

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Turn communications into knowledge
Every article published in the newsroom is fully searchable so employees can find articles no matter who published them, what news channel they are stored or when the article was published.


The Newsroom Solution aggregates critical news channels (departmental blogs, external news vendors, social media activity, and more) and surfaces them all in one view.

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