Data-Driven Decisions

Is your digital workplace plan built from data?

At Igloo, we see too many organizations rushing to launch their digital workplace without doing any research or business analysis. This approach is very risky and often ends up in failure. Take the time and build a strategy that is cultivated from solid research and data driven decisions. We call this approach "go slow to go fast".  

Getting started with research

Every great digital workplace strategy starts with research. This involves talking to experts (people inside and outside your company) who have been involved in creating successful digital workplace solutions. Pick their brains and find out what worked and what didn't. Gather lessons learned and incorporate them into your digital workplace strategy. Sign up advocates who will be your voice and champions across the company. Find an executive sponsor, someone who believes in your project and will support you at an executive level.

Here are four proven ways to collect the information you need: 


Do a simple poll

Rushed for time? Don't have a lot of resources? One of the simplest research tools is a poll. It is simple, easy and quick. We don't recommend this as your only research tool, but ideal when you are in the early stages of preparation and/or planning. It can quickly give you insights from key stakeholders on levels of interest, business challenges and needs.


Survey your employees

Many of our most successful customers start their research with a simple employee survey to gather feedback from various internal stakeholder groups. Depending on the size and complexity of your organization, you can start with one survey or design multiple options for specific stakeholder groups such as:

  1. Executives
  2. Business leaders
  3. IT staff

Identify use cases

Use cases are a great tool for clarifying the business challenge you’re trying to solve and you need to do to solve it. A use case is very specific and dialed in in terms of how users interact with that software system to achieve a goal. It should outline the specific and concrete things that a user can do with the solution.

Key components of a use case include:

  • Title - usually the business challenge
  • Description - defines the scope
  • Stakeholders - roles (e.g. primary, secondary)
  • Preconditions - what must be true or available before use case starts
  • Flow - describes workflow and interactions, exceptions
  • Post-conditions - what are the expected results

Write a business case

A business case outlines the value proposition of your digital workplace. It contains necessary information about cost and resource requirements, benefits and risks involved, evaluation of issues, recommended solutions and a clear path to return on investment (ROI). It is most helpful in assessing the weight of risk, the cost of mitigating them and the level of management’s risk tolerance. 

See the Business Case chapter for more details.

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