Key Characteristics

Can you define the key characteristics of your digital workplace?

There are many characteristics that make up a great digital workplace solution. They vary from organization to organization based on a variety of factors, including being easy to use, having a clear purpose, and a simple, yet elegant, design. Success is generally determined by doing all of these things right.

Five characteristics that can drive long-term success

Many organizations get lost in the details of launching a digital workplace. They either get lost in the weeds and forget how important it is to think about the key characteristics for long term success. 

At Igloo, we understand that managing a digital workplace project can seem overwhelming at times dealing with deadlines, deliverables and resource constraints. But, you need to step back and think about the key characteristics that will make it a long-term success within your organization.

Here are five characteristics we've observed while working with some of our most successful customers.

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Your digital workplace is where work starts.

Organizations and their digital workplaces are growing more complicated. Businesses, teams, and individuals are no longer waiting for IT to determine the tools they should use. Instead, they’re choosing from myriad cloud-based products and services – from file-sharing solutions like Dropbox to line-of-business solutions like Salesforce.

There are also transformations in the core tools used by staff. With the shift to Office 365, Microsoft Word and Excel are moving into the cloud. This change to the digital workplace is supporting significant advances in functionality and capability. But it’s also creating complexity.

When you choose a digital workplace platform that has strong foundations in communications, collaboration, knowledge management, and employee engagement, it helps your employees navigate and make sense of the new digital ecosystem. Your digital workplace should be the first point of entry for your employees. It's a digital destination – the place where employees start their day and the place where they get work done.

The more functionality the digital workplace provides, the more important the foundational starting point becomes as a way to ensure that employees can quickly and confidently find what they need.

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Your digital workplace encompasses all the digital tools of a modern organization.

Every organization has a digital workplace: it’s all the platforms, channels, applications, and tools that employees use every day (albeit some are more functional, integrated, and effective than others).

The digital workplace goes beyond the intranet and collaboration. It’s also email, CRM systems, HRIS, how you communicate, knowledge management, IT ticketing, expense tracking, and all the key functions and processes your employees need to complete their work.

The digital workplace considers how all the digital tools relate to each other, and where there are gaps. It puts information into context for the employee and the work they're trying to do. Ultimately, this holistic thinking leads to better decision-making and provides a framework for how the organization addresses employee engagement, culture, knowledge management, and top-down and bottom-up communication.

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Your digital workplace offers simplicity and a fulfilling employee experience.

With all this change, it’s easy for an employee’s experience with workplace technology to become very fragmented and frustrating. All too often, employees can’t find what they need, require a myriad of different passwords, or need four different applications open to complete one simple process.

A successful digital workplace offers a great experience for employees, making it easy for them to complete daily tasks and processes. Employees move seamlessly and logically from application to application. Interfaces are intuitive, and there is brand consistency. Ultimately, the digital workplace is a place that employees enjoy working in.

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Wherever you are, your digital workplace is with you.

Employees no longer work a set number of hours from a fixed location. They want to be able to work from anywhere – out on the road, from home, or even switching desks within an office. They also work irregular hours to suit lifestyle patterns, to meet the demands of their role, or to collaborate with colleagues in remote locations.

The digital workplace enables these modern working patterns, allowing employees to access all the files, content, and applications they need from anywhere, anytime. This should be true for all employees, including those based in retail units, factories, or in front-line locations.

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Your digital workplace is driving corporate change, not just responding to it.

Technology has always been a driver of transformation, but the digital workplace concept is helping to drive and accelerate change inside organizations. Innovating around external digital experiences is often led by changes to the internal digital workplace. 

Employees need to work in different ways, have greater collaboration capability, and be comfortable with digital working. The digital workplace and the related internal transformation can be an important precursor to improving the digital experience for customers. Success in the digital workplace also requires a mindset which takes a holistic view of workplace technology. 

This new thinking rises above departmental silos and sees exciting opportunities on the horizon to make a real impact on the way employees work. Working with others who share the same vision and passion makes these possibilities real and opens the minds of senior leaders to the potential of embarking on a digital transformation journey.


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