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Stakeholder - Marketing Manager
Role: Marketing Manager
Priority: "We are growing fast. New products and services are being launched every week. We need to keep our key stakeholders informed while driving new leads through our demand gen programs."
Similar roles: Communications Professional, Digital Asset Manager, Product Marketing, Customer Marketing, Marketing/Comms Manager/Director
Personality and role insights
- Is a people-person that feeds off of building strong bonds with co-workers
- Cares deeply about the company their employer brand, and brand identity
- Feels a sense of pride in the company’s accomplishments
- Expects people to look for things before asking me
- Would rather spend budget generating leads than non-revenue generating activities
- Has overall responsibility for brand management and corporate identity
What I care about
- Show me how I can manage all marketing for the company and activities while staying within budget
- Show me how I can coordinate marketing campaigns with sales activities
- Show me how I can create and publish all marketing material in line with marketing plans
- Show me how I can plan and implement promotional campaigns, and online and print marketing campaigns
- Show me how I can manage and improve lead generation campaigns while measuring results
- Show me how to monitor and report on the effectiveness of marketing communications more efficiently
- Show me I can work closely with design agencies and coordinate with other teams to assist with new product launches
- Show me that I can maintain effective internal communications to keep the company informed of marketing objectives
- How do I enhance our corporate brand?
- How can I help our teams improve our "go to market" (GTM) strategy?
- How do I partner with the Corporate Communications team to ensure we have the right communications strategy?
- How do I create a Marketing KB which centralizes all marketing collateral?
- How do I drive more leads?
- How do I improve team collaboration to drive team efficiency?
- How do I keep my key stakeholders (e.g. sales, prospects, customers, partners) up to date on marketing activities?
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