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Prep Stage - Business Case Components
Key building blocks of a business case
We recommend keeping your business case (or use case) simple and precise. Using the following three documents to articulate your case, you'll be able to appeal to different executives and stakeholder groups to ensure the purpose, impact, and value of your digital workplace project is communicated accurately and effectively:
- Business Case
- Executive Presentation
- Financial Model
Business case document
This is your actual business case. It outlines the reason(s) why you are proposing a digital workplace for your organization. Key components of your digital workplace business case should include:
A business case is typically in the format of a Word document. Include a cover sheet, table of contents and references.
This is your "pitch deck" for the executive team. It provides a high-level summary of:
An executive presentation is typically in the format of a PowerPoint presentation. Don't forget to include your notes and aim for no more than 10 slides. Keep it simple and precise.
The goal of your financial analysis is to summarize both the costs and the measures of success of your digital workplace project. It is impossible to measure success without some form of predetermined results. Results can be obtained in a variety of ways like number of logins, engagement levels, time spent on the site, surveys, etc. What matters most is that you determine what success looks like, and how to prove it was achieved.
It should provide a summary of all expected costs associated with the project and potential revenue increases and/or cost reductions. Think about creating a sample budget and cost/benefit analysis for your digital workplace initiative.
Include costs such as:
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