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Campaign - Launch Week Activities
Extend the launch celebration beyond day 1 so that everyone has an opportunity to learn, practice and explore the new Digital Workplace.
Collaboration, Knowledge Management, Communication, Culture
S.M.A.R.T Goal Details:
Create and run strategic initiatives to maximize education of end users and their participation in the Digital Workplace.
You can count participants in events, feedback via polls and surveys, count the number of log ins to the new Digital Workplace.
Yes – this has Executive Support.
The launch week activities align to the initial launch and engagement efforts.
One to two weeks for some elements.
Various – see below
Share information about the new Digital Workplace, WIIFM, Executive sponsorship.
Educate the entire organization about the new Digital Workplace. Ensure that everyone is aware of the reason, benefits and goals of the new site, ensure that everyone knows it’s use is mandated from the highest levels.
Log in, and use the Digital Workplace
Measure the number of log-ins during Launch week and get subjective feedback by survey and poll.
Other Campaign Details:
Launch celebrations should last more than one day – extend the party for a week or more with drop-in or online training opportunities, information sessions, photo opportunities etc. This allows the importance and permanence of the Customer’s Digital Workplace and provides opportunity for all types of learners, in all generations, to learn how to use the platform and increase engagement.
Photographer, Swag etc.
1 – 2 weeks beyond launch
Suggested Delivery Plan for this Campaign:
Grass Roots Influence
Be visible during launch week – to act as main points of contact for employees with questions. Wear shirts with the name of the Digital Workplace and “Ask Me!” on the front.
Launch Week Activities
Lead by Example
C-Level communications posted on the homepage encourage interest.
Broadcasts & Posts
Share news daily about the new Digital Workplace and how it’s being used.
Continue the Scavenger Hunt and Microblog challenges.
Use Digital Displays throughout office locations to stream the week’s events.
Post additional leader videos on the homepage discussing how their teams will benefit from the new Digital Workplace.
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