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Campaign - Champions
Maximize the organization’s social leaders as early adopters and advocates for the new Digital Workplace to share the word and set an example for others to follow.
Collaboration, Communication, Culture
S.M.A.R.T Goal Details:
Build excitement around the water cooler about the new Digital Workplace by spreading the effort amongst influential individuals from every level in the company.
Have Champions note questions and interest from users.
Yes – Executive support is in place.
The Champions must be seen as positive, influential, movers and shakers.
Champions should remain active during the entire Digital Workplace Journey as it will continually evolve.
Various – see below
Champions will create a charter, or mission statement in order to communicate the message clearly.
The Champion elevator speech must educate others about the new Digital Workplace, its value to the company, teams and individuals.
Action desired is showing interest and excitement about the new Digital Workplace.
Measurement is mainly anecdotal at this point.
Other Campaign Details:
Influential Champions will be selected from all areas of the organization. Those selected must be visibly rewarded for their efforts to ensure their status and the importance of the new Digital Workplace is recognized. They must be good communicators, approachable, act as the eyes and ears to the team, and be a cheerleader. Create a Champion Charter or elevator pitch that clearly states the purpose of the new Digital Workplace.
Ongoing through Digital Workplace Journey
Suggested Delivery Plan for this Campaign:
Grass Roots Influence
Each champion participate fully in launch activities as representatives of the new Digital Workplace.
Broadcasts & Posts
Use the Digital Workplace to promote the team
Use digital displays to promote the Champions
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