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Campaign - Champion Initiatives
Build engagement at the grass roots level.
S.M.A.R.T Goal Details:
Build engagement in the Digital Workplace by spreading the effort amongst influential individuals who own initiatives.
Measure interaction with various initiatives implemented per Champion.
Yes – Executive support is in place.
Initiatives will be reviewed and approved based on company priorities.
Champion initiatives can be continual but measuring success should be done by quarter.
Various – see below
Each initiative will share relevant information. (eg a Work Anniversary initiative will share information around that specifically)
Educate employees around specific initiative
Defined action depends on the initiative
Measurement elements depend on the initiative
Other Campaign Details:
Each Champion will create their own engagement initiative within the Customer’s Digital Workplace and take the lead on keeping it going. Making the role of Champion part of an employee’s annual objectives will highlight the importance of the role.
Each initiative will follow its own timing
Suggested Delivery Plan for this Campaign:
Grass Roots Influence
Each champion will develop and promote their own initiative eg. Microblog: Welcome new employees, request recommendations for hotels and restaurants, Search for the perfect vendor, create a blog calendar, manage work anniversary announcements etc.
Broadcasts & Posts
Use the Digital Workplace to promote
Competition builds engagement
Use digital displays to promote each initiative
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