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Launch Stage - Preparation
Getting prepared for launch day
Preparing for launch day doesn't happen the day before. It takes weeks of planning and preparation to ensure you achieve your adoption and engagement goals once the site goes live. The purpose of the launch preparation is to get the site ready for use within your organization. Depending on what activities you plan to implement, be sure your plan has specific deliverables, milestones, and clearly articulated measurable objectives.
We recommend creating a pre-launch checklist which includes the following items:
Determining launch scope and audiences
Your digital workplace strategy determines both the scope of your launch and the target audiences. In most cases, there are two distinct launch planning scenarios you need to prepare for:
In some organizations, it is a hybrid approach where the digital workplace strategy focuses on both the organization and specific employee groups. Developing specific and relevant messaging and programs for your target audiences will be essential for a successful launch campaign.
Creating a schedule
Now that you have determined your scope and target audiences, it's time to create a master schedule and series of checklists which outline the programs, timing, and resources for your launch plan:
Determining roles & responsibilities
Your launch team will most likely be cross-functional, so be sure to schedule a regular project meeting that everyone can attend.
Recruiting your champions
Champions have been identified in your digital workplace strategy as the experts, influencers, business leaders, and savvy adopters of the digital workplace.
Building a campaign plan
Let employees know it’s coming prior to your launch date. It’s important to start communicating and creating positive hype before you launch your new digital workplace solution. Start your teaser campaigns a month out and increase the frequency as you get closer to launch.
Running teaser campaigns
Try out some teaser campaigns before launch day. This helps to create hype and provides vital feedback on your messaging. It will give you time to:
Planning for feedback
Create a plan for providing end-user support at go-live for answering questions and troubleshooting any issues. Remember, this is a new solution and you want to ensure your users have a great initial experience. Consider these supports:
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