Campaign - Executive Focused Engagement
Executive Engagement is tough to get, and yet so crucial to the adoption of your digital workplace. Initiating campaigns to target this group's engagement is key to ensuring that your executives participate and understand the value of the digital workplace to your organization.
Culture, Communication, Collaboration, Knowledge Management
S.M.A.R.T Goal Details:
Increase and maintain a high level of executive engagement in the digital workplace.
Report on the activity of executives as a group.
Yes – Executive support.
Yes – Success of the digital workplace relies on executive support.
Executive engagement efforts should be made throughout your journey.
Within the digital workplace, email, calendars, blog posts, Leadership Corner, etc.
Share information about the new digital workplace and be sure that executives understand its importance to the organization and also to their own individual goals. It's important to note that executives should be engaged via various other campaigns in the Library but must have a special focus as well.
Educate the executives about the digital workplace and build up the importance of their participation to ensure its success. Include training for this group in advance of initial launch so they're ahead of the game.
Present your Executive Engagement Plan to the entire team and gain commitment from each person to an initiative. Here is a list of campaigns you can include executives in:
Measure the executive group's participation in your digital workplace, create goals for each to achieve.
Other Campaign Details:
Executive engagement is tough to get, and yet so crucial to the adoption of your digital workplace.
Begin educating executives prior to launch - then continue delivering the message about the importance of the digital workplace.
Suggested Delivery Plan for this Campaign:
Grass Roots Influence
Get the word out through word of mouth with executives. Plan Executive Champion messaging.
4 weeks prior to digital workplace launch; 2 weeks prior to Campaign launch.
Lead by Example
Leadership must lead the engagement effort - making using the digital workplace mandatory and sharing its value to their direct reports and all employees.
Campaign Launch, Ongoing
Create an email communication plan that shares information clearly, early and often.
Digital Media and Posters
Get the word out on digital screens - especially executives' profiles and video messaging.
Campaign Launch, Ongoing.