Mission & Vision Statements

Writing your mission and vision statements

Your mission and vision statements guide the decisions you make and the actions you take at every stage of your digital workplace project. These statements help your project team stay aligned with the big picture throughout the project and after launch.

Start with your purpose

A mission and vision provide guidance for future strategic decisions by clearly defining the purpose of your digital workplace. They also help you make decisions about the structure of your digital workplace and what resources you will need to support and facilitate it. When defining the purpose (mission and vision) of your digital workplace, ask yourself the following questions:

  • Why do you need a digital workplace?
  • What are the purpose, goals, and objectives?
  • What do you hope to accomplish by using a digital workplace? 
  • Why will employees want to use the solution?
  • How will they use the digital workplace?
  • How much time will you need to commit to managing the digital workplace? 

Consider the 6 Ws to develop clear vision and mission statements:

  • Who: Who is your audience?
  • What: What do you want to accomplish?
  • Where: Identify a location. A URL. On-premise or cloud. 
  • When: Establish a time frame.
  • Which: Identify requirements and constraints.
  • Why: Determine the specific reasons, purpose or benefits of accomplishing the goal.

Creating a vision statement

You're taking this journey to get somewhere – what does that destination look like? The vision statement is an inspirational statement that describes the ideal future state of your digital workplace. It also communicates the purpose for having a digital workplace in your organization. A clear vision statement ensures that stakeholders, with diverse interests and different perspectives, work towards the same goal. Your digital workplace vision statement should include what you hope your digital workplace will become with proper planning, adoption, and engagement. 

Key characteristics of an effective vision statement include: 

  • It's understood and shared by members of the organization.
  • It's broad enough to include all employee groups and cultures.
  • It's inspiring and uplifting to everyone involved in your effort.
  • It's easy to communicate. (e.g. Generally short enough to fit on a T-shirt)


The new intranet will make life easier for staff. It will help you easily find information that you need for your work. It will also be the resource to collaborate with your team and share resources throughout the organization.” – PebbleRoad (source: Precient Digital)

Playbook Tip: Creating a strong vision statement

Creating a strong vision statement requires collaboration. It will need executive buy-in and must align with the overall corporate strategy. To get you started, here are three simple tips:

  1. Brainstorm: Bring together a cross-functional team to curate ideas and concepts.
  2. Set out the end state:  Articulate the ideal future end state of our digital workplace.
  3. Pre-determine the decision criteria: Secure buy-in from all stakeholders before moving forward.

Creating a mission statement

A mission statement defines what the digital workplace does and how it will improve the business. Think of it as describing your ultimate goal. It drives objectives and what it takes to reach those objectives. It also shapes your company’s culture. Your digital workplace mission statement should include what you hope to achieve by launching your digital workplace. Ask yourself: 

  • What overarching challenges will you solve? 
  • What benefits will the new digital workplace deliver to the organization? 

After answering these questions, start writing your digital workplace mission statement.


“Our mission is to better connect our people, processes, and information in an effort to improve employee productivity, drive innovation and create competitive advantage in our market.”

Playbook Tip: Communicate your mission and vision
Once you've determined the "why" through your mission and vision, present these statements in a visually-appealing, simple format that's easy for stakeholders and the rest of the organization to consume, ensuring buy-in and understanding of what you plan to achieve. Consider including your mission and vision for the digital workplace in the onboarding process. This not only drives employee awareness, but helps to support the culture you're working so hard to build.

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