Plan SummaryThe company will be launching an online Corporate Newsroom Solution in the fourth quarter of this year. It's called the "Pulse" and will be accessible to all employees in the company, but not to partners or subcontractors. The Pulse will bring the company one step closer to a centralized communication strategy.
All corporate communications will flow through the Pulse using specific news channels to organize articles by topic. The Pulse will be available to employees using a browser, email, and mobile phone. Employees can view articles, add comments, like articles, and rate articles. They will also be encouraged to provide feedback to make the Pulse better.
The day-to-day operations of the Pulse will be managed by our Marketing and Communications team and a cross-functional Steering Committee will govern the overall strategy, resourcing, and funding.
The VP of Corporate Communications will act as the executive sponsor.
- Improve corporate communications across the company and departments.
- Improve corporate transparency between staff and executives.
- Increase the overall understanding of our corporate strategy by employees.
- Build trust and loyalty with employees.
- Create a centralized online news area to share corporate and team communications.
- Ensure at least one new article is posted per week.
- Ensure at least one executive/CEO article is posted per month.
- Achieve 75% employee open rate of all news articles across the company.
- Allow employee feedback and engagement on articles.
The Pulse will leverage a blogs application for publishing news articles to the company. Blogs are the ideal tool for sharing news in the Pulse because of the following key features:
- Authors can write, format, and edit in the browser, as well as add images and/or videos, using the WYSIWYG editor.
- Articles can be categorized by audience or topic using channels.
- Automatic notifications can be set up on a specific frequency including daily, weekly, or monthly.
- Articles can be configured to allow users to comment, rate, and like articles.
- Permissions can be set up to restrict access to any channel or article.
- Articles can be archived automatically on a schedule.
- Articles can be searched, pinned, and tagged.
Digital Workplace Solutions
Blogs as a communication tool are leveraged within the following digital workplace solutions:
- Leadership Center
- Team Room
- Management Center
- Virtual Town Hall
Typical Use Cases
The following are typical use cases for blogs in the digital workplace. These use cases are generally incorporated into digital workplace solutions.
- Featured news
- Regional news
- CEO blog
- Departmental news
- Team and project news feed
- Authoring, Publishing, and Emails
- Archiving and Retention
- Activity Auditing
- Broadcasts, Notifications, and Following
- Display and Configuration (Widget)
- Drafts, Approvals, and Moderation
- File Attachments
- Social: Commenting, Rating, and Likes
- Notifications and Subscriptions
The following news channels will be available at launch. Additional news channels will be added over time based on feedback from employees and approval by the Steering Committee.
- Corporate news
- IT news
- HR news
- Marketing news
Ownership & Authors
The following departments will manage news channels within the Pulse. They are responsible for the publishing of all news articles within their specific channel. This includes review and approvals.
- Corporate Communications
- Information Technology
- Human Resources
Publishing Standard Operating Procedures
- One article per month for each channel.
- All articles must be approved by the department head using moderation.
- All news channels must have an approved template.
- All news articles must have a title, summary, maximum of three paragraphs, tags, and a graphical element.
- Channels must have notifications set to daily.
- Comments, likes, and rating must be enabled on every news channel.
- Authors must respond to employee comments within one day.
All new articles published in the Pulse will be fully searchable and include filters for searching by:
All news articles published in the Pulse will be archived on a yearly basis unless otherwise instructed by the Steering Committee. This will improve searchability of news articles as the Pulse grows in content and also allow for any changes in compliance regulations in the future.
It is the responsibility of the Marketing and Communications team to pin specific news articles that are deemed "highly important" at the top of the daily feed (e.g. an acquisition, change in policy, or update from the CEO).
Notifications & Subscriptions
All employees will be auto-subscribed to every news channel in the Pulse. They will receive an email digest of new articles published in the Pulse everyday.
Reporting & Analytics
All activity in the Pulse will be measured by the Marketing and Communications team to ensure engagement and adoption. Depending on the activity, they will recommend updates and changes to the Steering Committee.
User activity will be measured overall and by news channel, and will include the following metrics:
- # of logins
- # of views
- # likes
- # of comments
- Overall rating
- Top news channels
- Top articles
- Top authors