KPI Chart

Align goals, objectives and KPIs

Creating a KPI chart to align your KPIs, goals, and objectives.

Aligning goals, objectives, and KPIs

✔ You've chosen your success measures.
✔ You have built your measurement framework.

It's time to align your goals, objectives, and KPIs.


So, how do you track and measure the success of your digital workplace? First, it's important to measure what matters most to your organization. Start by creating a set of key performance indicators that are aligned to the goals, objectives, and business challenges outlined in your digital workplace plan. Every business challenge and objective you define in your digital workplace plan should have a corresponding KPI which can be measured. 

Second, it's extremely important to measure the state of the business before and after launch. This gives you a direct comparison of the impact of your new digital workplace on your business related to each of the goals and objectives that you are trying to achieve. For example, you can't measure the incremental improvement if you don't have any initial benchmarks (e.g. Travel costs before launch were "x" and six months after the launch of the digital workplace they are "y").

What is a KPI?

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. Organizations use KPIs at multiple levels to evaluate their success at reaching targets.

Creating a KPI chart

Create a KPI chart which organizes and aligns your KPIs against the goals and objectives from your digital workplace plan. Ensure each KPI is measurable over a specific period of time.  Igloo recommends creating three types of KPIs:

  1. Workplace KPIs: Company-wide KPIs that are applicable to the entire organization (e.g. improved corporate communications).
  2. Team KPIs: Team-based KPIs that are applicable to specific teams in the organization (e.g. departments, projects, offices).
  3. Solution KPIs: Solution-specific KPIs that are applicable to a digital workplace solution (e.g. Newsroom, Onboarding Center, Employee Handbook).

Sample KPI chart

The following is a sample KPI chart with the most popular workplace KPIs. 

Sample KPI

How to Measure

Sample Goals

Increase Employee Satisfaction
and Retention

  • Create a survey 
  • Create a quarterly poll
  • Set up a feedback forum on the site
  • Use an employee satisfaction tool like Glassdoor
  • # of staff terminations per quarter
  • # of staff resignations per quarter
  • # of staff referrals per quarter
  • 90% employee satisfaction score with your digital workplace solution
  • 10% of employees provide feedback on the site per quarter
  • 25% decrease in employee turnover
  • A 10% increase in employee retention rate within six months of launch

Increase Employee


Track usage and trends on a regular basis:

  • Daily
  • Weekly
  • Monthly
  • Quarterly
  • Year over year


  • # of page views
  • # of uploads/downloads
  • Email usage
  • Total new content published
  • # of personal bookmarks
  • # of related content
  • Social metrics
    • # of comments
    • # of muti-threaded comments
    • Rating
    • Like
    • @ mentions
  • Set monthly targets for employee engagement on the site

Example: Corporate Communications

  • The Communications team will publish 25 news articles per quarter
    • 90% read/open rate on articles
    • 25% of employees will comment, rate or like articles

Reduce Business

  • Track employee time spent completing standard operating procedures
  • Track specific business costs (e.g. travel, printing,)
  • Track IT requests
  • Track team expenses and budgets
  • Track time cards
  • Travel expenses for meetings by team
  • Travel expenses by employee
  • Travel expenses by office and/or business unit
  • A 20% reduction in printing costs
  • A 15% decrease in IT tickets
  • A 30% reduction in travel costs in the first year of launch.

Increase Employee

Request Tracking

  • Track HR requests
  • Track IT requests
  • Track general requests (e.g. product, marketing, services)
  • Total monthly hours spent submitting expenses
  • Average monthly time to submit expenses
  • Track the number of forum posts
    • Questions vs. answers
    • Issues vs. resolutions
    • Ideas vs. actions


  • Track duplication of work
  • Track email usage
  • Track search usage and terms
  • A 25% reduction in HR requests (e.g. finding benefits, policies, best practices)
  • A 20% decrease in IT support tickets
  • A 30% improvement in project delivery timelines

Improve Knowledge

  • A reduction in the duplication of information
  • A reduction in the time spent searching for information
  • Printing costs are decreased (e.g. knowledge is online)
  • Employees make fewer errors by following standard procedures
  • A reduction in IT support tickets
  • A 25% decrease in printing costs in the first year since launch.
  • A 30% increase in published knowledge base articles within the IT and/or HR area.

Improve Team


  • Frequency of team travel
  • Cost of team travel

  • Track # of projects
  • Track project completion
  • Track delivery timelines
  • Track resources and costs

  • Travel costs have reduced by 25% in the first six months after the launch of the digital workplace. 
  • The number of team meetings has reduced by 15%.

Improve Corporate

News Articles
  • Track # of articles posted
  • Track # of views
  • Track # of comments, likes, and ratings
  • Track # of articles by author and traction
  • Track the most popular articles and authors
  • Achieve 70% total readership of articles each month or quarter.
  • Achieve 25% more social interactions each month/quarter.
  • Achieve "x" articles posted per month.

PlaybookTip_Icon.pngPlaybook Tip: Creating KPIs

Here are three critical tips for creating great KPIs:

  1. Use the SMART goal framework. Good KPIs should be Specific, Measurable, Achievable (for targets), Relevant, and Time-limited.
  2. Rates, ratios, percentages, and averages are better for true comparison.
  3. The "K" in KPI is key. Less is more.

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