Understanding the importance of look and feel
Research has shown that users evaluate the look and feel of a site to determine if they trust it, so first impressions matter. Intranets have always had some elements of branding; even if it was just a logo or a color. Customers have come to expect that the brand should be applied to their site. These expectations are created by websites and platforms that allow customers to visually apply their brand such as WordPress and Squarespace.
Using visual elements
Our team of Visual Designers combine visual elements (color, shapes, typography, imagery, iconography, and texture) with design principles (contrast, visual weight, hierarchy, proximity, alignment, space, proportion, balance, movement, repetition, etc.) to create accessible and beautifully branded digital workplaces.
Hierarchy is a way of organizing groups of things to be ranked from most important to least. It refers to the arrangement or presentation of elements in a way that implies importance. In other words, visual hierarchy influences the order in which the human eye perceives what it sees.
This order is created by the visual contrast between forms in a field of perception. We use visual hierarchy in Igloo to give visual impact or visual weight to elements in order to direct the human eye to those items or to achieve the opposite effect.
Visual design fills the need to personalize the digital workplace to your organization, ensuring it’s not ‘just another app’ to download and use at work.