It's time to choose your measurement tools.
Creating a measurement checklist
Before you begin, the most important rule of measurement is to focus on the intended business outcomes and not just the numbers. Yes, numbers are important as they provide insights into whether user engagement and adoption is improving, deteriorating, or coming to a standstill. However, if they aren't aligned with your goals, objectives, and KPIs, it's impossible to prove true business value.
Start by creating a measurement checklist. This ensures you know what you want to measure, how you are going to measure and how often.
- Complete the KPI chart.
- Finalize the type of activities, interactions, and data you are going to track in your digital workplace.
- Set up and configure your analytics and tracking tools.
- Build your digital workplace reports including timing and cadence (e.g. daily, weekly, monthly, yearly).
- Determine the process of data analysis and the development of continuous action plans.
Choosing your tracking and reporting tools
Next, you need to choose what tools you are going to use. At the heart of your measurement plan will be learning how to leverage the reporting and analytics tools supported by your digital workplace solution. The Igloo platform supports three categories of tools which automatically track and record user interactions including people, information, and activity as they happen in your digital workplace.
1. Web Analytics
A set of generic analytic tools that collect and report on the usage of a web site. The most popular tool is Google Analytics.
2. Workplace Analytics
A set of custom tools (e.g. built by the vendor) that collect and report on intranet/digital workplace usage and activities. These tools are generally solution-specific and don't work with other technologies.
3. Data Visualization Tools
Powerful business intelligence tools that provide interactive visualizations and business intelligence capabilities for your digital workplace. These tools can be configured to track and report on a variety of different digital workplace metrics.
Leveraging tracking and reporting tools
To get the most out of each of the above tracking and reporting tools requires varying degrees of knowledge, expertise, and experience. It is recommended to you have someone in your organization that has been trained and, if possible, certified with your tools of choice. These tools are extremely important to the success of your measurement plan as they are fundamental in enabling digital workplace managers to:
- Capture digital workplace data and interactions
- Organize data in a meaningful way
- Analyze the data and trends
- Create continuous improvement plans
|Playbook Tip: Analytics vs. Reporting|
You've probably heard the phrase “analytics and reporting” tossed around a lot with your digital workplace strategy. These terms may seem synonymous at first, but reporting and analytics each play a distinct role in your measurement plan. It's important to know the difference between reporting and analytics to ensure that you're informed about the value each can provide to your business moving forward.
- Analytics: The process of extracting meaningful insights which can be used to better understand and improve your digital workplace.
- Reporting: The process of organizing information and data in order to monitor how different areas of your digital workplace are performing.