Creating a content schedule
To avoid delays, we recommend tracking this process closely through a content schedule that provides a high-level view of progress across the entire site. Combined with your content audit, which provides the granular details about individual pieces of content, the content schedule coordinates uploading of content to your digital workplace—how many pieces of content, who needs to upload it, when it needs to be uploaded by, and when the upload is complete. Our content schedule template helps you:
- Transfer your approved site structure into a tracking format.
- Determine the number of pieces of content required for each Channel, based on your content audit.
- Identify Pages with HTML Widgets that require content creation.
- Identify Pages with Widgets that still need to be configured to surface content once added to Channels.
- Identify the Content Owner in charge of preparing content for upload, based on your content audit.
- Assign Content Creator/Publisher or Digital Workplace Builder to upload content once it's ready.
- Assign deadlines for content completion.
Use your content audit to identify the content requirements at a granular level (work needed for individual pieces of content) to set appropriate deadlines in your content schedule. Consider the amount of content, actions required, and the workload of Content Owners/SMEs. Work back from your launch date, planning to have all content required for launch in your digital workplace at least 1 week before your launch day. We strongly recommend setting a deadline of 2 weeks before your launch date, if your project timeline allows. This gives you a buffer period to work with because most content preparation efforts run into delays and roadblocks.
Note: Remember, not every content area will need the same preparation time. Content that usually takes more time to prepare includes:
- Knowledge Bases (due to volume)
- Policies and procedures (due to volume and approvals required)
- New content
- Content requiring updates and review before publication
- Content that needs to be reformatted